TREASURE’s B-side track DARARI Going Viral and creates new record on Spotify’s ‘Global Top 100’
3 min read
TREASURE made their first-ever appearance on Spotify’s ‘Global Top 200’ chart on February 28th when “DARARI” charted at #180. A catchy melody in the song has attracted both fans and non-fans since it was released. It has reached new peaks every day since then. The ‘Global Top 200’ Spotify chart update on March 8, KST, shows the track as charting at #100 with almost one million daily streams accumulated.
Because Yedam, Hyunsuk, Yoshi, and Haruto took part in the composition process with in-house producers, the song is special for fans. In fact, the song reached Billboard’s Global Exclusivity chart at No. 135. This song has been logging into more charts than any other and has thousands of videos. It has been uploaded under #DarariChallenge, proving how popular the group has become.
Listen to main vocalist Yedam singing #DARARI with his husky and melodic voice 🎶 #BANGYEDAM @treasuremembers pic.twitter.com/j2JRJf0Jaq
— DAILY YEDAM 🏁 (@daily_byd) March 9, 2022
TikTok’s DARARI track by Treasure goes viral, OT12 performs the challenge
On February 15, TREASURE released a new EP entitled The Second Step: Chapter One, which included the title track. It’s the group’s B-side track DARARI that has brought them more attention instead of their lead track, which gained attention for its brilliant aesthetic music video.
treasure darari challenge! how was this uploaded 8hrs ago and nobody knew 😭 pic.twitter.com/jpScxBEua4
— ami (@axthyst) March 9, 2022
TikTok users recently began using a fish-eye filter with intense saturation levels and a sped-up version of the DARARI song. Everyone has taken the #DarariChallenge, from celebrities to ordinary people. This song describes a lover being called a muse by an artist.
In conjunction with the release of the song, TikTok user @Aida created a simple, groovy dance challenge. As she was unaware, the challenge and the dance went viral on social media websites, especially TikTok. A number of idols from Stray Kids, ENHYPEN, WEi, NCT DREAM, and SOMI took part in the challenge including I.N, Sunoo, Yohan, Sandara Park, and Somi.
WAIT IS DARARI THE FIRST 4TH GEN BSIDE TO ENTER TOP 100 GLOBAL SPOTIFY?!?!? LIKE OVERALL 4TH GEN?? 😩😩
— tep 🏁 (@stplynx) March 8, 2022
Fans react to the song
According to a user, Treasure liked the comment of the person who started the Darari challenge!
According to another, Aida deserves recognition for being one of the reasons Darari is trending across the globe today.
TREASURE gave fans an OT12 rendition as a way to celebrate the success of their unpromoted song taking over the charts and social media. This version included the same fan filter, dance, and music as the original.
Somi doing darari challenge ❤️ pic.twitter.com/Kox0b2jevJ
— yedam^ (@iyedammadey) March 2, 2022
TikTok users have viewed 1.2 billion views of the Darari Challenge, while the video in this group has been viewed 14.6 million times in less than 10 hours.
They are overjoyed with the song’s success, especially knowing that four members participated in its creation. The direction of the song was reportedly more Yedam’s work than that of the rest of the band.
Meanwhile, the group is preparing to hold its first-ever concert on April 9 and 10.
DARARI CHALLENGE WITH SEEUN ><
— !ndaah (@choisankth) February 27, 2022
.@treasuremembers @STAYC_official #STAYC #SEEUN #DARARI #DarariChallenge pic.twitter.com/7v0KeMfy4S
[treasure weverse] 20220310#JIHOON reply to a fan post 🌟
— stream 직진¹² 🏁 (@weversetrsr) March 9, 2022
👤: congratulations !!! its in the top 3 most searched!!!
🐶 : thank u darari [kahmsahamnidarari] ㅠㅜㅠㅠㅠㅠㅠㅠㅠ
#지훈 #TREASURE @treasuremembers pic.twitter.com/fiOgntDhNE
Spotify Global 🌍 Daily (2022-03-08):
— Kpop on Charts (@SerieTV46) March 9, 2022
#22 Coldplay & @BTS_twt "My Universe" – 1.781M
#88 @BTS_twt "Butter" – 1.010M
#90 #JUNGKOOK "Stay Alive (OST)" Prod. #SUGA – 1.005M
#91 #LISA "MONEY" – 995K
#98 @BTS_twt "Dynamite" – 965K
#100 @treasuremembers "DARARI" 954K
#DARARI DEBUT on BILLBOARD GLOBAL 200 Excl. US 😭😭😭😭😭#DARARI – 135 (NEW) pic.twitter.com/6ZE3m0QR8Y
— STREAM JIKJIN M/V 🏁 (@teume4ev3r12) March 8, 2022
Teumes: please use the original darari sounds on tiktok
— Kler 🏁 (@Yowmashiho) March 9, 2022
Meanwhile Treasure: pic.twitter.com/kbWInuW0Bb
Ankita Khanrah
Ankita Khanrah is a second-year student of the Master of Communication and Journalism (Integrated) programme at the School of Mass Communication, KIIT Deemed University, Bhubaneswar.
