Red Bull Unveils Two New Flavors in the US: Everything You Need to Know
3 min readRed Bull has kicked off 2025 with a splash by launching two new energy drinks in the United States. The latest additions, The Pink Edition: Wild Berries and Red Bull Zero, bring exciting options for energy drink enthusiasts nationwide. These new flavors showcase the brand’s commitment to innovation and meeting the evolving tastes of its consumers.
The Pink Edition: Wild Berries
The Pink Edition: Wild Berries is an adaptation of a fan-favorite flavor already popular overseas. Known as Forest Fruit in the UK, this drink combines the refreshing tang of raspberries with a medley of mixed berry notes and subtle herbal undertones. Its unique flavor profile offers a balance of sweetness and tartness, making it a standout choice for those seeking something different.
The drink’s packaging has also made waves on social media. Its vibrant pink can has become a hit among fans, with many expressing excitement over its aesthetic appeal. This edition is available in two variations: the classic version and a sugar-free option, catering to diverse consumer preferences.
80 percent of the population will buy this simply for the pink can..LOL!💁🏻♂️
NEW Red Bull Spring The Pink Edition Wild Berries in regular and sugar-free.
Features flavors of raspberry, fruits and herbal notes.
🛒Spotted at Walmart, not exclusive.
(News/Image::Red Bull) pic.twitter.com/gLyZnFHYUk— Markie Devo (@markie_devo) January 6, 2025Advertisement
Red Bull Zero: A Sugar-Free Innovation
Red Bull Zero is another new addition, providing a completely sugar-free energy boost. Unlike other sugar-free offerings in Red Bull’s lineup, this drink is formulated with monk fruit extract and other sweeteners, delivering a distinct flavor experience.
The beverage offers the same energy-enhancing benefits as the classic Red Bull, making it ideal for those looking to cut back on sugar without compromising on performance. The introduction of Red Bull Zero underscores the brand’s efforts to cater to health-conscious consumers.
Availability and Consumer Reactions
Both new flavors are now available at retailers across the US, ensuring easy access for fans. Their eye-catching designs have garnered significant attention on social media, with platforms like Instagram and X (formerly Twitter) flooded with reactions.
One user tweeted, “idkkk, the new wild berries redbull 10/10 & not just bc it’s the pink edition 😝😝😝🩷🩷🩷💖”, while another compared the flavor to the Coconut Berry edition. A third user joked, “They just dropped a New Wild Berry Redbull, I gotta get Nina one since it’s pink. 💕😂”
New Red Bull flavor dropped 10/10 pic.twitter.com/hikCsyEmPt
— Diegito🦚 (@_Diego_Garcia_0) January 14, 2025
The launch of these two drinks marks an exciting milestone for Red Bull as it diversifies its lineup to appeal to a broader audience. Whether it’s the bold new flavors or the innovative sugar-free formula, the brand continues to set itself apart in the competitive energy drink market. With eye-catching packaging and thoughtfully crafted options, Red Bull has hit the ground running this year, giving fans plenty to buzz about.
Seen so many ppl talk about this new Red Bull flavor on TikTok and on twitter so had to try it for myself and I can confirm this shit is bomb af. Straight heat🔥😮💨 now just gotta try the new pink one that came out pic.twitter.com/KvOVy9JBT4
— Bobby Trujillo (@Bobby13LuE) January 13, 2025