Rihanna’s Fenty Beauty Teams Up with Paris 2024 Olympics and Paralympics
3 min read
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Rihanna’s Fenty Beauty is set to make a dazzling entrance at the Paris 2024 Olympics and Paralympics, marking one of the brand’s most prestigious collaborations to date. In an exciting announcement, it was revealed that volunteers awarding medals at the games will receive specially curated Fenty Beauty makeup kits to create a “designated look” using the brand’s products.
The news broke on July 18, when Fenty Beauty took to Instagram to share their involvement with the global event. The post featured an image of a Fenty Beauty product, with a glass of wine in one hand and Rihanna’s hand in the other, set against the backdrop of the Eiffel Tower and the Olympics logo. The caption read, “We are proud to announce that FentyBeauty is a premium partner of the Olympic and Paralympic games Paris 2024. Rendez-vouz a Paris! #FentyxParis2024.”
The Paris Olympics will commence on July 26 and conclude on August 11, followed by the Paralympics from August 28 to September 8. As part of the partnership, 600 volunteers, aged 18 to 21, will receive Fenty Beauty kits and tutorials to perfect their makeup for the global stage. Fenty Beauty will also have makeup artists on-site to ensure each volunteer is matched to their perfect foundation shade.
The makeup kits include popular products such as the Eaze Drop’Lit All-Over Glow Enhancer, Eaze Drop Blurring Skin Tint, Gloss Bomb Universal Lip Luminizer, and Invisimatte Instant Setting and Blotting Powder. These products will help volunteers achieve a camera-ready look as they participate in the victory ceremonies.
Rihanna also shared the collaboration news on her personal Instagram, expressing her excitement: “tried to tell yall… we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024 💄🏆”
In a February 2023 interview with ELLE, Rihanna discussed her vision for Fenty Beauty, emphasizing her mantra: “Beauty is there to have fun with. It should never feel like pressure or a uniform.” This philosophy aligns perfectly with the joyous and celebratory spirit of the Olympics and Paralympics, adding an extra layer of significance to the partnership.
The collaboration was further highlighted through multiple Instagram posts from Fenty Beauty, featuring a montage of the Paris Olympics, Rihanna’s makeup tutorials in French, and volunteers applying makeup. One caption read, “The Fenty Fam just got bigger – we’re hooking up 600 young Victory Ceremonies volunteers with makeup kits and tips-n-tricks to get their Fenty Face camera ready for their time to shine as medal bearers for the Olympic and Paralympic Games Paris 2024 #FentyxParis2024.”
This high-profile partnership follows Fenty Beauty’s recent collaboration with France’s LVMH, a luxury goods conglomerate. In July 2023, LVMH announced its involvement with the Paris Olympics and Paralympics, bringing brands like Louis Vuitton, Hennessy, Fenty Beauty, and Sephora into the fold. For the event, Chaumet will design the medals, Hennessy will provide wines and spirits, Louis Vuitton will design the medal trays, and Sephora will operate 50 shops in 46 French towns along the Olympic route.
Rihanna’s Fenty Beauty partnership with the Paris 2024 Olympics and Paralympics is a testament to the brand’s growing influence and commitment to inclusivity and empowerment. As the world tunes in to celebrate athletic excellence, Fenty Beauty will play a pivotal role in ensuring that the spirit of beauty and fun shines brightly on the global stage.
Shivam Kumar
Hi, I'm Shivam Kumar. I'm pursuing Journalism honors from the IP University. I love the skill of writing and looking forward to learn more of it. Also I love traveling and experiencing new things every day....
