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Queen Latifah Returns to CoverGirl in Multiyear Partnership That Will Include a New Collection

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Queen Latifah

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Queen Latifah is teaming up with the brand CoverGirl once again and her excitement has no boundaries. Well, it isn’t the first time for Queen Latifah. However, coming back again to work with the same family is more or like making her so happy. So, what can we expect from the new teaming up of CoverGirl and Queen Latifah this time?

Read ahead to know more about Queen Latifah coming back again for CoverGirl.

Queen Latifah shares her excitement about working with CoverGirl back again

On her social media account, Queen Latifah shared the news of partnering again with the famous brand CoverGirl. While the collections of hers with the brand aren’t out yet. We did have her saying that she is excited to work with the CoverGirl family again. In fact, CoverGirl isn’t making her the face of the brand for the first time.


However, it has been a long since she came up as the face of the brand. Her work with the brand has defined the cosmetics line in a whole new way. As such, the brand is yet again to create the same spark with her back again. Meanwhile, her fans are already excited to have her collection with CoverGirl to be out soon.

Queen Latifah was the face of CoverGirl back in 2001

Queen Latifah’s first project with the brand CoverGirl came up in 2001. While her next venture with them is coming up after a long 21 years. One of the best collections of her years-long partnership was the Queen collection. As she was leading the brand for a long since 2001. Her Queen collection was hard to miss.

To be specific, the Queen collection actually gave a cosmetics line of the brand to present products for the darker skin tones. As such her popular collection actually did well in the market too. However, now it would be exciting to know what she has in store for all her fans.

Queen Latifah
(Jordan Strauss / Invision/Associated Press)

CoverGirl’s reaction to their partnership with Queen Latifah

While the brand gave an announcement on the partnership of them with Queen Latifah on May 9th. The Chief Brand Officer of CoverGirl’s parent company said that Latifah is the powerful voice of the generation. Calling it a thrilling experience to partner with her back again.

The Chief Brand officer said that Latifah has helped the brand to evolve making it reach to men and women of all skin type, tone and ages.


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