Mikayla Nogueira allegedly used fake eyelashes in sponsored TikTok for mascara
3 min read
Photo by Stefanie Keenan/Getty Images for L'Oreal Paris
American make-up influencer Mikayla Nogueira recently came under fire after she was accused of wearing false eyelashes while promoting a new mascara.
Here is everything you need to know.
Mikayla Nogueira’s false eyelashes TikTok drama explained
Mikayla Nogueira took to her TikTok account on 24th January to share a video of herself using the new Telescopic Lift mascara by L’Oreal.
Moreover, the 44-second clip opens with the influencer stitching another creator’s video as she tries the mascara herself.
In addition, Nogueira then tries the mascara on her make-up-free eye following which she claims that other labels would have a tough time beating it.
i’m so deep into mikayla nogueira lashgate 😭 bestie really thought she was fooling us,, i know ardell wispies when i see them miss girl pic.twitter.com/nVeV2Ihf13
— jade🫧 (@Iatenightdevil) January 25, 2023
She said, ‘I’m speechless and I’m not sure anyone’s ever going to be able to compete with this mascara.’
Besides that, she turns the camera angle towards her lashes as she mentions, ‘Look at the length. Do you see that? I am speechless.’
However, her followers were quick to notice that she seems to wear extra lashes on top of her right eyelid. Hence, she began to question whether the clip was paid or not.
Internet users react to Mikayla Nogueira’s mascara TikTok
Netizens were outraged after Mikayla Nogueira’s video reviewing the new mascara went viral on social media.
Many fans slammed Nogueira for intentionally wearing false eyelashes in order to promote a brand and make it appear promising.
Meanwhile, others chimed in to accuse her of sabotaging her credibility and lying to her fans.
Covering this today… question?
— Paigey✨ (@PaigeChristieUK) January 25, 2023
Do you think Mikayla nogueira used falsies? 🤔💭 pic.twitter.com/ry77cWb8hl
However, this led YouTuber Jeffree Star to jump into the controversy. He tweeted that he would try the mascara himself and tell the truth about the product.
A user wrote, ‘Whatever they paid you wasn’t worth your reputation that you worked so hard for.’
Another said, ‘Girl… you have so many people that look up to you and trust you… why are you doing this to us.’
Someone else penned, ‘This is what y’all get for giving mediocre white women a platform. I said what I said.’
A different fan shared, ‘am i crazy, or are those not even ardelle wispies they’re cluster lashes.’
am i crazy or are those not even ardelle wispies they’re cluster lashes 😭😭💀 #mikaylanogueira pic.twitter.com/G4kAxPLHnQ
— Elizabeth Targaryen 🐉 (@eliwelley) January 26, 2023
i thought messy makeup influencers all died out last decade but Mikayla Nogueira is out here keeping the genre alive as if her life depends on it lmfaoooo
— 𝖌𝖊𝖒 (@chiisaitamago) January 25, 2023Advertisement
If she denies using falsies on this ad I honestly…. @LOrealParisUSA you need to do better at vetting your spons. Mikayla Nogueira is very clearly wearing falsies in the recent ad she did for you. Look at the two sets of lashes at the tippy top. This is absolutely unacceptable pic.twitter.com/IsITu7kNZB
— xelena (@xelenaPR) January 25, 2023
About Mikayla Nogueira
Mikayla Nogueira is one of the popular make-up influencers on social media. Additionally, she was ranked 36th in the Forbes Top Creators list.
The 24-year-old presently has more than thirteen million users following her on her TikTok account.
She quit her job in 2020 in order to create more videos related to make-up and collaborated with Glamlite for her first project.
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