Kanye West Ties the Knot and Trademarks ‘YEWS’ – A New Brand on the Horizon
4 min read
Photo by David Livingston/Getty Images
Kanye West & Bianca Censori have apparently gotten married after nearly a year of rumors. Kanye West & Bianca Censori are formally married, according to a report published on Friday (Oct. 6) by DailyMail in the United Kingdom. According to the news website, the pair received a confidential marriage licence in California, which means their marriage is not a public record. According to documents received and verified by DailyMail, their marriage became legal on December 20, 2022, barely one month after Kanye divorced his first wife Kim Kardashian in November 2022. The wedding took place in a private venue in Palo Alto, California. Their full names were stated on the marriage certificate: Bianca Censori & Ye, the rapper’s legal name after changing it from Kanye Omari West to the mononym in October 2021.
Kanye West has filed to trademark the term “YEWS” pic.twitter.com/NHJDutshw7
— Daily Loud (@DailyLoud) October 6, 2023
They identified Kanye’s huge $14 million ranch in Wyoming as their marital residence. James Mayfield, a California-based officiant, married Ye and Bianca. According to his website, a discreet marriage licence does not require the presence of any witnesses. According to a source, Ye desired a private wedding because his previous one was so public. “Ye has been a worldwide celebrity for two decades & counting, yet his very first marriage was to an individual who lives almost full-time in front of a camera,” a person with knowledge of the matter told the publication. Meanwhile, Kanye West is said to have submitted 26 trademark applications for products with the name “YEWS.” According to TMZ, paperwork filed with the United States Patent and Trademark Office shows that someone is attempting to secure trademark rights for everything associated with YEWS, including entertainment services, clothes, music and television production, educational seminars, and more.
Ye aka Kanye West has numerous business ventures and an expansive IP portfolio. He owns many trademark registrations for his name, nicknames, the YEEZY brand, his DONDA company and just filed a trademark for YEWS!
— LOVE EVERYBODY (@OptimistGrind) October 6, 2023
Full list of Ye's trademarks below: pic.twitter.com/JkwuO1m2VW
Kanye West Officially Gets Married, Filed 26 New Trademark Applications for Products Named Yews
Kanye West & Bianca Censori are formally married, according to a report published on Friday (Oct. 6) by DailyMail. According to the news website, the pair received a confidential marriage license in California, which means their marriage is not a public record. According to documents received and examined by DailyMail, their marriage became legal on December 20, 2022, barely one month after Kanye separated from his first wife, Kim Kardashian, in November 2022. Ye and Bianca were married in an unknown location in Palo Alto, California, by California-based officiant James Mayfield. According to his website, a discreet marriage licence doesn’t necessitate the presence of any witnesses. According to a source, Ye wished for a private wedding because his previous one was so public. According to TMZ, Kanye West has apparently applied for 28 trademarks for the moniker “YEWS.” Furthermore, the documents show that he intends to use the word for financial services, apparel, trainers, and much more. Of course, this is a troubling and undoubtedly inappropriate and offensive link to the Chicago artist’s recent anti-Semitic problems.
Those continue to follow him, despite rumors of a new record, which has fans sadly abandoning all of it in the past. Whether or if the rapper intends to utilise the term “Jews” for branding purposes, these trademark registrations are still somewhat ambiguous. Furthermore, according to the documents obtained by TMZ, the 46-year-old or his team presumably submitted this filing earlier in October. It’s supposedly related to an LLC called Ox Paha, Inc., which has never been involved with his profession in the past. Regardless, the trademark request includes a link to Kanye West’s office on Melrose Avenue in Los Angeles, California. However, as of the writing of this article, the broad scope of these trademark intentions does not indicate a specific or specific usage of the name “YEWS”- rather, it covers just about every potential for it. The new trademark would be for clothes, financial services, and real estate, according to these recent reports. Furthermore, it might apply to accessories such as footwear and hats, as well as beauty products, restaurants, and a variety of other extracurricular activities. But, before you become too anxious if you’re a Kanye West fan, don’t worry: it appears that he also hid his roots. The “YEWS” trademark, for example, is said to cover music, audio, and general entertainment content.
He knows branding and marketing like no other! Excited to see what kind of creative products and ideas he'll come up with using YEWS. The Kanye touch always brings a unique vibe. 🌟
— Khadim Hussain Rasooli (@hussaindiary) October 7, 2023
He has plans for the word probably rebrand ye into yew sneakers
— FRAMES (@Big__Erv) October 6, 2023
