TikTok October Theory: Trend Sparking Self-Improvement in the Year’s Final Quarter
4 min read
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A new trend has taken TikTok by storm, and it’s all about viewing October as a month for fresh beginnings. Known as the October Theory, this viral idea suggests that October 1 symbolizes a reset, similar to how many people view January 1. TikTok users are embracing the theory with excitement, using it as a time to reflect on the year, set new goals, and push for self-improvement before the year comes to a close.
What is the October Theory?
The October Theory proposes that the first day of October serves as a symbolic turning point in people’s lives, much like New Year’s Day. Many users on TikTok are treating it as a second chance to re-align with their goals and aspirations before the busy holiday season begins. While the origins of the theory remain unclear, its popularity continues to grow, as it resonates with individuals who want to finish the year on a strong note.
@chloevanberkel tik tok comes up with a lot of theories but i’m kinda here for this one #october #octobertheory #firstofthemonth #endoftheyear #fallseason ♬ original sound – Chloe Van Berkel
Much of the momentum behind this trend stems from the collective desire for change and improvement. TikTokers are sharing posts about their plans for the final quarter of the year, setting intentions for everything from personal growth to financial responsibility. The feeling of renewal seems to be a shared experience, amplified by the autumn atmosphere and Halloween preparations, which also heighten emotions and excitement around life changes.
The Role of TikTok and Viral Songs
A significant boost to the October Theory trend came from the song We Fell in Love in October by Girl in Red. The song’s popularity has played a pivotal role in making the day go viral on TikTok, with users associating the month with personal transformation. National Boyfriend Day on October 3 has also added to the month’s significance, as many creators celebrate their relationships and reflect on their personal lives.
October is being viewed as a time of significant life events and dramatic story shifts—what TikTok users call “canon events”—where key moments unfold that shape the remainder of the year. The comparison to New Year’s resolutions is apparent, as many people are motivated to reassess their priorities, make new plans, and take charge of their well-being during this period.
Self-Care and Personal Growth
Much like other trends that promote self-care, the October Theory has also become an opportunity for users to focus on aspects of their lives they want to improve. For many, this means taking stock of their finances, creating new budgets, and adopting healthier behaviors. Others are experimenting with style changes and preparing for upcoming social events like Halloween and Christmas.
@mindandbodymamas It’s the first of the month ✨ wishing you the best rest of the year #octobertheory #october1st #q4 ♬ original sound – Monica ✨ Mind and Body Mamas✨
Influencers like Macy Morgan and Chloe Evan Berkel have voiced their thoughts on this emerging trend. Macy Morgan shared in a TikTok video that October 1 feels like a “turning point” for many, a moment when people realize they only have three months left in the year to get their lives together. She emphasized that, as the busy holiday season approaches, many are inspired to make resolutions, focus on self-care, and take on healthier habits.
Berkel echoed these sentiments, referring to October as “the second New Year” and pointing out that many feel the need to make substantial life changes during this month. She also noted that relationships often flourish in the lead-up to the holidays, with people finding their love lives taking off during this time. Berkel concluded with a reminder that October often brings changes and “canon events,” signaling that significant life developments are on the horizon.
@emmakatehall October theory is a real thing #octobertheory ♬ Girls – The Dare
Why the October Theory Matters
The October Theory is more than just a viral trend; it taps into a shared desire for growth, reflection, and motivation as the year’s end draws closer. It encourages people to use the month as a time to re-evaluate their lives, embrace change, and finish the year strong. Whether it’s setting new goals, taking better care of themselves, or focusing on their relationships, TikTok users are embracing the energy of October as a time of renewal and transformation.
With its emphasis on self-care and improvement, the October Theory is reminiscent of other internet trends that focus on personal empowerment and the human spirit. As more people share their stories and goals, the October Theory is becoming a movement that inspires individuals to take charge of their lives during the final months of the year.
Shivam Kumar
Hi, I'm Shivam Kumar. I'm pursuing Journalism honors from the IP University. I love the skill of writing and looking forward to learn more of it. Also I love traveling and experiencing new things every day....
