Sean ‘Diddy’ Combs signs with Motown and launches new record label
2 min read
(Photo by Paras Griffin/Getty Images)
Sean “Diddy” Combs has announced his return to the music industry.
The Bad Boys Records founder-turned-Ciroc vodka entrepreneur announced on Tuesday that he had inked a one-album contract with Motown Records.
Since Diddy changed his name to “Love” in 2017, the contract also includes a new record label company called Love Records.
In a press statement, Combs stated, “Music has always been my first love.” “The next chapter is Love Records. “It’s about rediscovering love and creating the best music of my life.”
When did Diddy retire?
In 2016, Combs announced his retirement from music, informing Cigar Aficionado magazine that his “No Way Out 2” album would be his final one.
“I want to make a nice stop,” he explained. “And a final album is a fantastic spot to call it a day.” I’d like to do a victory lap, a globe tour, and enjoy it one last time. After that, I want to do new things and have new experiences.”
According to the press release, he is ready to appreciate music again, and his new label, Love Records, “will be dedicated to R&B music and will release singles and collaborative projects from a collection of world-class performers, producers, and composers.”
For Motown and Diddy, this is a pivotal moment
“For the label, I’m working with the next generation of musicians and producers to create timeless R&B songs.” “Motown is the ideal partner for my album, and I’m thrilled to be a part of its tradition,” stated Combs.
“This is a huge milestone for Motown, as Diddy is one of the most influential voices in music and culture this century,” Motown CEO and chair Ethiopia Habtemariam remarked. It’s a dream come true to be a part of his upcoming progression and record.”
The news comes only days before Diddy hosts and executive produces the Billboard Music Awards for the first time on Sunday.
“This isn’t going to be like any other awards presentation.” “I’m bringing the love and raising the frequency to new heights,” he declared.
Ankita Khanrah
Ankita Khanrah is a second-year student of the Master of Communication and Journalism (Integrated) programme at the School of Mass Communication, KIIT Deemed University, Bhubaneswar.
