Nessa Barrett Joins Kim Kardashian’s SKIMS Campaign as a New Face
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Here’s another star-studded Skims campaign to brighten up your day: Kim Kardashian’s shapewear brand has unveiled its newest offering featuring four buzzy musicians: Ice Spice, Nessa Barrett, Pinkpantheress and Raye. SKIMS is shaping the next generation of icons. In their latest campaign, Kim Kardashian’s iconic clothing brand recruits Gen Z stars to change the shapewear landscape. Among the new additions to the SKIMS family are the brand new Everyday Sculpt collection, along with updates to Seamless Sculpt products, which are modelled by rapper Ice Spice, TikToker-turned-artist Nessa Barrett, pinkpantheress and singer-songwriter RAYE.
Nessa Barrett is one of the new faces for Kim Kardashian’s SKIMS campaign. pic.twitter.com/oq5AuNuxmg
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A quintessentially SKIMS beige-scale set with chest mannequins carefully placed in the background on a beige carpet served as the backdrop for the next-generation campaign shot by artist Vanessa Beecroft. They are all shown with perfectly on-brand styling; Ice Spice with her signature red hair and matching SKIMS sets, Barrett with her dark and light tattoos, RayE with her 21st Century Blues-like hair, and Pinkpantheress with her edgy Gen Z style. SKIMS CEO Jens Grede explained the casting choices in the press release, emphasizing how this next generation of musical talent embodies how our customers wear shapewear today.
TikToker-Turned-Artist Nessa Barrett Is One Of The New Faces For Reality TV Star Kim Kardashian’s SKIMS Campaign
A new campaign from Kim Kardashian’s iconic clothing brand, which revolutionized shapewear, features Gen Z superstars. New products from SKIMS include the Everyday Sculpt collection as well as updates to the Seamless Sculpt line. In the new photoshoot, rapper Ice Spice, TikToker-turned-artist Nessa Barrett, pinkpantheress, and singer-songwriter RAYE model their new additions. In a press release, SKIMS cofounder and creative director Kim Kardashian told PEOPLE she was excited to launch the next generation of shapewear with this campaign. SKIMS community members Pinkpantheress, Ice Spice, Nessa Barrett, and RAYE represent some of our most talented female artists. Vanessa Beecroft shot the next-generation campaign with four leading women of Gen Z modelling in a beige-scale set with chest mannequins carefully placed in the background on a beige carpet. Featuring perfectly on-brand styling, Ice Spice is pictured with her signature red hair and matching SKIMS sets, Nessa Barrett displays her black and beige tattoos.
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RAYE has a 21st-century Blues-looking hairstyle, and Pinkpantheress rocks her edgy Gen Z style. Rapper Ice Spice said in a press release that Skims understands her and makes her feel extra snatched. Taking part in the latest campaign is an honor for me. The latest shapewear campaign for SKIMS was a joy for me, said “Boys a Liar Pt. 2” collaborator Pinkpantheress. Wearing these styles allows me to try clothes I would never have tried otherwise. SKIMS shapewear gives me that extra boost of confidence before shows, TikToker-turned-artist Nessa Barrett explained, noting how much she enjoys the brand’s pre-campaign. This next generation of musical talent truly captures the way today’s customers wear our shapewear, according to SKIMS CEO Jens Grede in the press release. I am thrilled that we’re continuing to innovate within this category in such an exciting way, especially with our bodysuits going viral on TikTok and having a waitlist of over 1.5 million people.
