McDonald’s franchisees upset with Cardi B and Offset’s celebrity meal
3 min read
Axelle/Bauer-Griffin/FilmMagic
Cardi B and Offset joined hands with McDonald’s to launch a Valentine’s Day duo meal. However, it seems like the franchisees of the popular fast-food chain are miffed about the partnership.
Here is everything you need to know.
McDonald’s franchisees unhappy with Cardi B and Offset meal
McDonald’s found itself in hot waters with some of its franchisees who are concerned with the company’s recent collaboration with Cardi B and Offset.
Moreover, these franchisees claim that the celebrity couple does not reflect the values of McDonald’s. In addition, Cardi B and Offset supposedly also fail to meet the marketing guidelines of the ‘Golden Arches Code’ set for store owners and employees.
According to the Chief Marketing Officer of McDonald’s Tariq Hassan, the ‘Cardi B and Offset Meal’ has already “brought in significant business for franchisees and the company” & “driven excitement for the brand, including on social media.” pic.twitter.com/WW8X2sd1Rx
— Fan Account | #BLM 💎❤️🔥 (@BardiUpdatess) March 2, 2023
Meanwhile, Cardi B and Offset have teamed up with McDonald’s for a Valentine’s Day campaign. Besides that, it will also reportedly mark the first-ever celebrity duo meal launched by the company.
Cardi B and Offset cause chaos at the McDonald’s in Times Square
Cardi B and Offset were recently surprised by their sudden appearance at the McDonald’s located in Times Square.
Additionally, while their Valentine’s meal was loved by fans, some restaurant owners are reportedly not impressed with the collaboration.
According to the Wall Street Journal, some owners have even refused to promote the Cardi B and Offset meal.
Besides that, the owners believe that the sexually explicit lyrics used by both the rappers in most of their songs do not align with the company’s family-friendly values.
Cardi B and Offset did a surprise visit at the Times Square McDonald’s 😍 #CardiBAndOffsetMeal pic.twitter.com/P8Csfu9YUw
— MAD? HURT? ™ (@cardisbirkin) February 14, 2023
Tariq Hassan, chief marketing and customer experience officer for the US market released a statement amid the criticism from McDonald’s franchisees.
He said, ‘We’re focused on putting McDonald’s at the center of culture. Cardi and Offset are an iconic couple who have their own date-night tradition at McDonald’s that goes back years. We’re proud to share a little piece of that.’
Meanwhile, the Valentine’s Day duo meal was first revealed during a commercial on Super Bowl Sunday. The moment holds a certain level of significance for the famous couple since their first date was at the Super Bowl back in 2017.
The Up singer admitted during an interview with Billboard, ‘Every single time that the Super Bowl comes around, I get a little bit emotional.’
She continued, ‘We do have projects to put out this year, and our careers [are] very important to us.’
Cardi B added, ‘And then balancing things out with our careers and our personal lives, you know what I’m saying? Our children and stuff. We are just being grownups. It’s not easy being grownups.’
Cardi B spotted on her way to McDonald’s.👀 pic.twitter.com/ZSBB7PwzzF
— ameria (@ameriaslearning) February 28, 2023
