Marketing Expert Warns: Taylor Swift’s Popularity Set to Decline After Australian Tour

A marketing expert has explained why Grammy-winning singer Taylor Swift may not be able to maintain her popularity for long. As Taylor Swift wraps up her Australian leg of the Eras Tour, we have a marketing expert explaining some shocking dynamics about Swift’s popularity.

Read ahead to learn more about a marketing expert explaining why Taylor Swift’s popularity may gradually decline.

Taylor Swift and her popularity

The multi-Grammy-winning singer Taylor Swift has been an iconic star in the music industry, boasting one of the most impressive discographies. She has received numerous accolades and honors for her contributions to the industry, making her popularity unmatched.

View this post on Instagram

A post shared by Taylor Swift (@taylorswift)

After her Eras Tour, her popularity has only continued to rise. Recently, she wrapped up the Australian leg of the tour. However, a marketing expert has recently explained why Taylor Swift may not be able to sustain this level of popularity and why it may eventually decline.

Marketing expert explains why popularity of Taylor Swift might decline

It was a TikTok user, @bee.better.company, who provided the explanation about the possibility of Taylor’s declining popularity. In the same TikTok, the marketing expert suggested that the Grammy-winning singer won’t be able to maintain her “girl next door image” for a longer period of time.

The expert said, “As her fame and wealth skyrockets, it’s becoming increasing hard for her to relate to her fans and present this image [of being a friend to fans]”. He added “It’s sort of hard to maintain that everyday girl next door image when you’re existing in a life that is completely unattainable to the average person”.

@bee.better.company A deep dive into the genius marketing mind of Taylor Swift, whether it is mass marketing or mass manipulation, and why I beleive a downfall of her public brand is inevitable. #taylorswift #marketing101 #downfall #videoessay #longvideo #lesson #marketing #mba #business #branding

Advertisement

#personalbranding #taylor #swift ♬ original sound – Bee better

More about the marketing expert’s views on Taylor Swift’s popularity

The marketing expert even explained how negative stories about Taylor Swift may emerge. He mentioned, “Some of the darker stories she’s involved in get buried very effectively [because she is the most popular person at the moment], but as we’ve already started to see, the vase is cracking.”

Although only time can tell if Taylor Swift will indeed experience a decline in her popularity. Currently, the singer, apart from her successful Eras Tour, is also attracting attention for her relationship with Kansas City Chiefs tight end Travis Kelce. The duo has been publicly expressing their love for each other as well.

• Also read: Peaky Blinders’ Paul Anderson Opens Up: Real Reason Behind ‘Dishevelled’ Look Revealed

Ruchi Singh

I'm a passionate writer who believes in the magic of words. I'm a former magazine writer and I love reading books that makes people grow to a better person. Every word holds an energy and I use them to create a positive beautiful life. #StayPositive #StayBlessed