Kendall Jenner’s 818 Tequila sued by Tequila 512 – Explained
3 min read
Tequila 512 has accused American model Kendall Jenner’s brand 818 Tequila of shamelessly copying their company’s name and design.
Tequila 512 filed a lawsuit against its competition in the United States District Court for the Central District of California on February 16. They accused the company of trademark infringement, misleading designation of origin, and unfair competition.
What Is The Matter?
According to legal filings acquired by E! News, Tequila 512 claimed 818 Tequila replicated its branding “blatantly and simply”. The attorneys point to the inclusion of a three-digit area code in Jenner’s trademark name (818 is the San Fernando Valley in California, and 512 in Austin, Texas). They also alleged that 818 Tequila chose to “copy” the brand’s unique black lettering within a yellow rectangle.
“Comparing the two products. Customers would easily believe, incorrectly, that the products are related,” sources said.
Kendall Jenner 818 tequila brand getting sued by Austin, TX brand 512 for “blatantly” copying pic.twitter.com/MdWwQEKeUI
— gratis opinions (@gratisopinions) February 18, 2022Advertisement
According to remarks acquired by the Daily Mail, 818 Tequila has rejected “any validity” in the competition brand’s accusations.
Tequila 512 reps stated that Jenner’s alcohol brand had plenty of time to correct their faults. The resemblance between the two names arose in the media in 2021.
“We not only have a right to protect our trademarks, but we also have a legal obligation to do so. They know this and put us in this position of having no choice but to take action to protect our unique brand identity.”
Kendall started her company in May 2021, naming it after the San Fernando Valley area code where she grew up.
Kendall Jenner’s half-sister Kim Kardashian also got Dragged into the Lawsuit
Although Kendall Jenner is the brand’s ambassador, her sister Kim Kardashian’s involvement is also there in this case. According to court filings, 818 Tequila sold its drink as a virtual product on the mobile app game ‘Kim Kardashian: Hollywood.’
Instead of the graphics and design of 818, the game showed a bottle of 512 Tequila.
“Plaintiff did not authorize this use in any way. Either Defendant intentionally used Plaintiff’s bottle, hoping to further blur the lines between the two products, or Defendant was itself confused about the difference between the two brands,” sources confirmed.
Tequila 512 brought noted parallels between the two firms on Instagram in May 2021, when 818 Tequila originally began.
515 discussed Kendall Jenner’s new tequila brand in the caption. They stated how everything, from color to technique, is comparable between the two. They are also claiming that, even though her company is distilling their booze twice, she charges twice as much per bottle as they do.
khushi kanchan
Khushi Kanchan is a content writer, from India, who is pursuing a bachelor's degree in commerce. She has earned experience in writing for technological, financial, and beauty niches and is adaptable to changing content themes. She possesses a quick learning ability that aids her in the creation of reader-friendly content.
