Kanye West is bringing the Yeezy Gap line to Time Square
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Time Square’s Gap stores are all set to become the first physical retailer to ever carry the Yeezy Gap line. Kanye West’ products in collaboration with Gap can now be purchased in person from a selected range of stores.
Here is everything you need to know.
Kanye West’ Yeezy Gap to takeover in Time Square
It was announced on Wednesday that the Yeezy Gap line will for the first time take over Gap’s New York City flagship store in Times Square. The products will further be available at selected Gap stores in the United States soon.
The big event will take place on Thursday 21st July and will commence at 10 am sharp.
According to a press release, the space, ‘has been reengineered and distilled to its most essential form in Yeezy Gap Engineered by Balenciaga’s vision of utilitarian design.’
They added, ‘The entry into Gap stores fulfills the vision to deliver Yeezy Gap design on a larger scale.’
In this redesigned store the clothes are piled into mounds rather than being displayed on hangers or mannequins.
Regardless, we can expect a long line of people outside the Gap stores soon. The merchandise will also soon be available on the official website of the brand.
The upcoming Yeezy Gap products will include a variety of clothing such as T-shirts, hoodies, and sweatpants. They will also consist of cargo pants, and hats which the consumers can purchase in person from the stores.
A selection of items from Ye’s collaboration with Balenciaga creative director Demna will be available for purchase as well.
Kanye West’s and Gap’s collaboration
Kanye West’s history with Gap dates back to the singer’s college Dropout-documented days when he worked as a retail employee for the company.
The Yeezy Gap collaboration was first announced in the summer of 2020. Mark Breitbard, Gap’s Global Head at that time shared that their partnership will give customers a ‘next-level’ experience.
Breitbard continued, ‘We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership.’
In the following years, Breitbard’s statement proved to be an accurate prediction with several subsequent successes.
One of them included the rollout of the long-discussed Perfect Hoodie. It also consisted of Yeezy, Gap, and Balenciaga’s collective release of a ‘creative exploration.’
A couple of days before the announcement of Yeezy Gap, West claimed that the black colorway of the aforesaid hoodie ‘sold 14 million dollars worth…off of a television commercial that was run one time.’
