Kanye West’ unconventional approach to advertising during Super Bowl LVIII has paid off handsomely, with the rapper claiming a staggering $19.3 million profit from his low-key ad promoting his YEEZY line. Here’s a closer look at how West’s fans are reacting to his remarkable achievement.
Kanye West Reveals Yeezy Gross Profits: $19.3 Million
In a departure from the glitzy, big-budget ads typically associated with the Super Bowl, Kanye West opted for a more intimate and personal approach. His ad, which resembled a casual vlog, featured the rapper speaking directly to his audience, urging them to visit yeezy.com. Despite its unconventional nature, the ad resonated with fans, who praised its authenticity and dubbed it “goated.”
Following the airing of his ad, Kanye West took to Instagram to share a screenshot of a text message purportedly from his accountant, detailing the impressive sales figures. According to the message, West sold nearly 300,000 pairs of YZY pods, along with tens of thousands of shirts and pants, generating a total profit of $19.3 million. Fans wasted no time in congratulating West, heralding the accomplishment as a testament to his entrepreneurial prowess and unwavering connection with his fanbase.
Kanye West team sent him a report saying that his $0 Production budget Super Bowl ad was a success. The 30 second slot cost $7,000,000 which generated Yeezy 284,357 orders totaling $19.3 Million in sales in less than 24 hours. 😳 pic.twitter.com/wUMrzxnVJO— Black Millionaires ® (@Blackmillions_) February 12, 2024
Fans Stand Behind Kanye
In the comments section of West’s Instagram post, fans rallied behind the rapper, expressing admiration for his success and dismissing his detractors. Many fans took the opportunity to take a swipe at another prominent pop star, with one fan boldly proclaiming, “You own Taylor Swift.” Others marveled at West’s ability to defy cancel culture and praised his commitment to making his merchandise accessible to all. The overwhelming sentiment among fans was one of awe and respect for West’s business acumen and resilience in the face of adversity.
The bigger news should be Kanye fulfilled his promise of making every item on his site $20 so that it’s available for everyone & not just those who have money. While everyone else is raising prices, he’s keeping his low & doing it independently.— Dayman (@Dayman_KSG) February 12, 2024Advertisement
Kanye West’s $19 million profit from his Super Bowl ad serves as a powerful reminder of his enduring influence and entrepreneurial spirit. Coming hot on the heels of the release of Vultures 1, his joint project with Ty Dolla Sign, West’s success further solidifies his status as a cultural icon and visionary in the world of music and fashion. As fans eagerly await his next move, one thing is certain: Kanye West shows no signs of slowing down anytime soon.
That’s the power of direct to consumer— Hip Hop Talk (@TalkThatHipHop) February 12, 2024
When you have a Solid fan base. You don't need a bunch of fancy lights, pictures and videos to promote your brand.— #QueenYaya (@DHQYaYa) February 12, 2024
@ye better than the classic Nike commercial— Willie (@PaiddroN) February 13, 2024