FaZe Clan Earns $12M in Viral Month-Long Twitch Subathon, Reveals CEO Banks
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YouTube: FULL SEND PODCAST
FaZe Clan, one of the biggest names in esports and entertainment, concluded their viral Twitch subathon on September 30, 2024, after an entire month of non-stop streaming. Following the marathon broadcast, FaZe CEO Ricky Banks unveiled the staggering amount they had earned: an eye-popping $12 million.
The past year has been a tumultuous one for FaZe Clan, which underwent a major restructuring in April 2024. The organization, known for its significant influence in esports, faced public backlash, particularly from some of its own members, regarding its internal operations. After regaining control of the company, FaZe co-founder Ricky Banks took bold steps to restore its reputation. He made sweeping changes, letting go of nearly all staff and content creators while bringing in new faces like Jason the Ween and FaZe Lacy, two rising stars in the content creation world.
When September rolled around, FaZe Clan joined the trend of subathons—a popular event where streamers broadcast continuously for days, sometimes even weeks, with the goal of gaining as many subscribers as possible. Throughout the 30-day event, FaZe’s streams were filled with a slew of viral moments. Some of the most memorable included hiring a Kanye West impersonator to trick a McDonald’s restaurant into giving free food, getting interrupted by earthquakes in Los Angeles, and even a swatting incident where police were called due to a false report of a double homicide.
@fsclipsss #jasontheween #fazeclan #faze #twitch #subathon #clips #fazerug #fazejason #stableronaldo #lacy #fyp #foryou ♬ original sound – fsclips
The subathon ended in an emotional finale, with Banks visibly moved as he expressed gratitude to his crew, praising them for helping bring FaZe Clan back to its former glory. The event marked a milestone for the organization, both in terms of revenue and exposure, which Banks highlighted in a later interview.
Appearing on the Full Send Podcast, hosted by Kyle Forgeard, Banks disclosed the monumental earnings from the subathon. While he declined to comment on how much individual streamers made, he revealed that the group collectively brought in approximately $12 million during the month-long stream. Forgeard, shocked by the number, called the figure “absurd.” Banks also revealed another impressive statistic—35 million total hours watched over the course of the subathon, cementing FaZe’s success in the streaming world.
FaZe Clan wasn’t the only one making waves during September. VTuber Ironmouse also reached a major milestone, becoming the most-subscribed Twitch streamer of all time during her own subathon. Her record-breaking achievement even earned her praise from Twitch and from the previous record-holder, Kai Cenat.
FaZe Clan’s subathon not only boosted their revenue but also solidified their position in the world of esports and content creation. It marked a triumphant chapter in their journey back to the top, showing the power of community, perseverance, and viral content in today’s entertainment landscape.
Shivam Kumar
Hi, I'm Shivam Kumar. I'm pursuing Journalism honors from the IP University. I love the skill of writing and looking forward to learn more of it. Also I love traveling and experiencing new things every day....
