BTS Teams Up With New Era For Merch 2022: Everything You Need To Know
2 min read
BTS is all set to release a brand new merch collection by teaming up with New Era.
New Era, an American fashion brand is collaborating with K-pop idols BTS and BigHit Music to bring the Army a new merchandise collection this year.
The new collection is rumored to be based on BTS’ 2021 hit single, Butter. However, the label did not include much information about the upcoming collaboration. But from the teaser video, we can certainly expect a variety of BTS-themed baseball caps and jerseys.
Teaser for BTS X New Era Merch in 2022
New Era Korea shared the teaser clip for the awaited upcoming collab on their official Twitter account. It includes a 3D letter ‘B’ which switches its color from Butter yellow to the Major Baseball League color of red and blue.
As of now, neither BTS nor New Era has announced the release date of the latest collaboration.
This will not be the first time the Korean group is working together with the sportswear brand. Back in the summer of 2020, the septet had launched 17 items that were inspired by their 2020 hit release, Dynamite.
Coming Soon 💜 pic.twitter.com/WMLFQ6Kb15
— 뉴에라 코리아 (@NEWERA_KOREA) April 9, 2022
It was called Beyond The Scene. The collection consisted of different summer clothing items such as hats, tees, and cross-body bags.
The merch was available in a variety of colors like pastel purple, and coral hues along with monotone black and white. They also included the band’s signature logo and Beyond The Scene tagline in the collection.
Every clothing item in the collaboration was created for both domestic as well as international fans. It consisted of the Korean band’s logo, the English rendition of BTS’ acronym- a part of their revamp, and the motto of Beyond the Scene.
https://t.co/ZRmbSA5JVS
— 𓍯🐟94PiedPiper⟭⟬⁷=͟͟͞͞⚪ (@94Pied_Piper) April 9, 2022
👀 New Era?
2 things popped in my 🧠
(& may not be relatable ……)
☝️💭BTS PTD MV
✌️💭 #BTS_Butter version??
+ Stream the No.1 Trending Song Choice BUTTER by #BTS @BTS_twt pic.twitter.com/ZqKY89Ma1o
About: New Era
The New Era Cap Company is a headwear organization situated in Buffalo in New York city. It was built in the year 1920. They are mostly known for being the exclusive baseball cap supplier of the Major League Baseball team. They have been supplying the caps since 1993.
The company is further recognized for its creative affiliations. They have previously worked with painters, fashion brands, musicians, and many others. Just last year in they teamed up with Japanese writer, Takashi Murakami.
Back in 2019, rapper Tyler, the Creator also collaborated with New Era to design a custom-made fedora for his Camp Flog Gnaw festival merch.
NEW ERA x BTS
— 뉴에라 코리아 (@NEWERA_KOREA) June 10, 2020
’Beyond The Scene’
현실에 안주하지 않고 꿈을 향해 끊임없이 성장하는 청춘.
BTS의 브랜드 아이덴티티를 모티브로 한 총 17종의 다양한 아이템들을 만나보세요!
*6월 18일 오전 11시 뉴에라 온/오프라인스토어 동시 발매 (아울렛 제외)
#NEWERA #뉴에라#BTS #방탄소년단 pic.twitter.com/fQThfOxnAO
