Anheuser Busch cans its advertisement agency
3 min read
Scott W. Grau/Icon Sportswire/Getty Images | dylan mulvaney instagram
Anheuser-Busch reportedly fired the ‘third-party ad agency’ for Bud Light’s Dylan Mulvaney fiasco. However, the beer giant is remaining tight-lipped about the agency’s identity.
Here is everything you need to know.
Bud Light controversy’s latest development explored
Anheuser Busch, the parent company of Bud Light, was under hot waters online following their partnership with trans activist Dylan Mulvaney.
Moreover, social media users called out to boycott the brand after their collaboration. According to reports, the fiasco caused the company to lose around $5 billion.
Nevertheless, Anheuser Busch is now informing their US beer distributors that they have cut ties with the third-party ad agency responsible for signing Mulvaney.
Bud Lights parent company has FIRED the marketing company behind the Dylan Mulvaney ad campaign.
— Oli London (@OliLondonTV) May 8, 2023
In a letter to distributors, Anheuser-Busch blamed a “third party ad agency” for the hiring of Dylan and creation of the beer can featuring his face.
According to the letter… pic.twitter.com/OBJ8ocWRJi
Besides that, John Skeffington, chief executive of Skeff Distributing located in Decatur, Ill took to his Facebook page to address the issue.
He went on to claim that Mulvaney’s customized can was not produced by Anheuser Busch but rather by an ad agency.
He said, ‘Skeff Distributing does not produce products or make marketing decisions for the products we sell. The firm and more than 100 employees have been negatively impacted by this unfortunate event.’
The post further read, ‘Please don’t allow one decision to jeopardize the goodwill we have earned over many decades of being good friends and neighbors in all of the communities we serve.’
Sam's Club's shelves are filled with cases of Anheuser-Busch beer in Port Huron, Michigan.
— 100% FED UP! (@100PercFEDUP) May 1, 2023
Coors Light pallet is EMPTY.
Miller Lite pallet only has 3 remaining cases. #BudLight pallet is stacked to the top.
Hey @Anheuser_Busch, how's that woke ad campaign going? pic.twitter.com/cRvuz8L9P1
Anheuser-Busch CEO disavows Bud Light’s partnership with Dylan Mulvaney
Michel Doukeris, the CEO of Anheuser-Busch has unceremoniously disowned the Dylan Mulvaney fiasco.
Additionally, he discussed the backlash they are facing for working with the 26-year-old trans influencer during the earnings call with investors.
Regardless, he kept on insisting that the collaboration was ‘not a campaign’ but instead it was ‘just one can’.
As per Fox Business reports, the global boss told the retailers that ‘misinformation’ is being spread online about Bud Light’s partnership with Mulvaney.
Dear Friends: please read our open letter to clarify the Bud Light can controversy.#budlight #anheuserbusch pic.twitter.com/WXU5TvXvB2
— Skeff Distributing (@skeffdist) May 3, 2023
He stated that they are ‘providing direct financial support’ to the workers who have been directly impacted due to the boycott.
Doukeris mentioned, ‘We need to clarify the facts that this was one camp, one influencer, one post, and not a campaign.’
He suggested, ‘We will continue to learn, meet the moment in time, all be stronger and we work tirelessly to do what we do best: Bring people together over a beer and creating a future of more cheers.’
In another post, they wrote, ‘In reality, the Bud Light can be posted by a social media influencer that sparked all the conversation and was provided by an outside agency without Anheuser-Busch management awareness or approval.’
