TikTok’s Vexbolts Faces Mass Unfollowing: The Viral December 31st Trend Explained
3 min readTikTok creator Vexbolts, who recently gained millions of followers in record time, finds himself at the center of a viral movement dubbed the “Vexbolts Mass Unfollowing December 31st.” While his follower count skyrocketed from 2 million to over 6 million in just days, the trend’s ironic twist has captivated social media: many followers plan to unfollow him en masse on New Year’s Eve.
How Did It Start?
The mass unfollowing campaign began as a niche joke in late December but quickly gained traction. TikTok videos and comments flooded the platform with messages such as, “Vexbolts mass unfollowing Dec 31st, spread the word.” The idea gained momentum as users began following Vexbolts purely to participate in the event.
Since the trend’s inception, his follower count surged, peaking at 6 million. However, a noticeable decline has already begun, with 1 million users unfollowing him, reducing his count to 5 million as December 31 approaches.
@greke_editor we leaving vexbolts in 2024😭 #ishowspeed #kaicenat #speed #vexbolts #fyp @IShowSpeed @Kai Cenat ♬ sonido original – Nightcore NationAdvertisement
Why Is This Happening?
The motivations behind the campaign remain murky. Some critics label Vexbolts’ content as “cringeworthy,” while others view the movement as a humorous internet prank with no deeper meaning. Notably, videos promoting the trend often feature one of Vexbolts’ own original sounds, including a song inspired by the popular Low Taper Fade meme.
@unemployedcrashout bro is NOT making it to 2025 💔💔 #vexbolts #yesquad #cringe #meme #december #brainrot #christmas #2025 #newyears #fyp ♬ Unemployed brainrot banger – Vexbolts
Vexbolts’ Reaction
Vexbolts initially celebrated the milestone of surpassing 2 million followers in a joyous video on December 25. Commenters quickly pointed out the irony, noting that the surge was driven entirely by the mass unfollowing campaign.
As the movement gained steam, Vexbolts leaned into the joke. On December 29, he posted a video showing his live follower count dropping while pleading with streamer Kai Cenat to “save me from the mass unfollowing.” The clip, capturing both humor and distress, amassed over 8.5 million views.
@vexbolts @Kai Cenat VEXBOLTS MASS UNFOLLOWING 💔 (use code vexbolts in the fortnite itemshop) #greenscreen #vexbolts #december31st #fortnite ♬ 1oneam where you at lullaby – ligington Advertisement
Mixed Reactions
The campaign has sparked varied reactions across platforms. Some users criticized Vexbolts, claiming his content “ruined memes,” while others speculated that he orchestrated the campaign to gain attention.
Others took issue with TikTok’s handling of the situation. One X user alleged receiving a strike for supporting Vexbolts, calling it a sign of “corruption” on the platform.
As December 31 approaches, the campaign continues to dominate TikTok, with millions of views across videos promoting the unfollowing. Fellow streamers have chimed in, with IShowSpeed encouraging users to unfollow Vexbolts, while others like StableRonaldo and JasonTheWeen urge fans to avoid participating.
Regardless of the outcome, the Vexbolts saga highlights the unpredictable and often ironic dynamics of internet fame, where rapid rises can just as quickly turn into public experiments in trolling.
TikToker Vexbolts has gained nearly 5 Million Followers since the start of the viral movement called “Mass Vexbolts Unfollowing” which was supposed to happen on December 31st 😭 pic.twitter.com/a1908seLo1
— ryan 🤿 (@scubaryan_) December 29, 2024