Taylor Swift’s The Eras Tour Book: Launch Details, Content, and Where to Buy
3 min readTaylor Swift continues to captivate fans, this time with the release of The Official Taylor Swift | The Eras Tour Book, commemorating her record-breaking world tour. The book, released on November 29, 2024, is exclusively available at Target stores and online for $39.99.
The release comes just days before the conclusion of Swift’s Eras Tour, which will wrap up on December 8 in Vancouver. Spanning 149 shows across five continents, the tour has broken countless records, including becoming the highest-grossing concert tour in history by surpassing $1 billion in revenue.
THE ERRORS BOOK pic.twitter.com/lBI8uNWf7y
— The Eras Tour (@TSTheErasTour) November 29, 2024
What’s Inside the Eras Tour Book?
This 256-page hardcover book is packed with over 500 previously unreleased photos capturing the magic of the tour, alongside personal reflections written by Swift. Fans can expect to see exclusive rehearsal shots, behind-the-scenes images of costumes, set designs, instruments, and even designer sketches. The book offers an intimate glimpse into the artistry and effort that shaped the Eras Tour, solidifying it as a must-have for Swifties.
Notably, the book was teased by Swift in an Instagram post on October 15, sparking massive anticipation. In addition to the book, Target is also exclusively launching The Tortured Poets Department: The Anthology on vinyl and CD. This album includes 35 tracks, featuring acoustic versions of hits like Fortnight and Guilty as Sin.
The Debate Over Travis Kelce’s Absence
While fans eagerly devoured the book’s rich content, some were disappointed by the absence of any mention of Swift’s boyfriend, NFL star Travis Kelce. His surprise appearance during Swift’s London show in June, where he performed alongside her, was notably omitted.
Kelce’s brief stint on stage, which included performing I Can Do It With A Broken Heart and a romantic moment where he carried Swift to a red couch, was a highlight for fans. Many took to social media to express their surprise that Kelce, who has been a significant presence in Swift’s life, wasn’t acknowledged.
Some fans defended the omission, noting that the book focuses on the tour itself rather than personal relationships. Others speculated that the book was finalized before Kelce’s performance.
The Eras Tour’s Historic Start
Swift’s Eras Tour kicked off on March 17, 2023, in Glendale, Arizona, with a monumental three-hour concert. Covering every era of her illustrious career, the show featured 40 songs, dazzling visuals, and emotional performances. From the arrival of a giant LED snake during the Reputation
The opening show, which welcomed over 69,000 fans, became the most-attended female concert in U.S. history, surpassing Madonna’s 36-year-old record.
🚨| Taylor Swift's 'The Eras Tour Book' back cover.
— The Swift Society (@TheSwiftSociety) November 29, 2024
"See you next era…" pic.twitter.com/LMOicF85On
Where to Buy
Fans eager to own The Eras Tour Book can find it at Target stores or purchase it online starting November 30. For $39.99, the book is a perfect addition to the collection of any Taylor Swift fan, offering a heartfelt celebration of a groundbreaking tour that defined an era in music history.