Selena Gomez Rare Beauty launched in the UK and Ireland
3 min read
Image: rarebeauty | Twitter
Selena Gomez announced her own makeup line on social media in February 2020, Rare Beauty. Almost exactly two years after the company launched its first online pop-up shop, the company is launching its first café.
Rare Beauty, Selena Gomez’s makeup line, first appeared on shelves in 2020, and since then it has been wildly popular.
“Rare Beauty isn’t determined by how others perceive you. Create & Cultivate reported that the singer explained the meaning of the song by saying, “It is about you.”.
She’s giving fans a place to meet up, shop for her beauty products, and live that philosophy. The first pop-up shop by Rare Beauty will be open in Europe. It’s happening because of a partnership between Gomez and retailer SpaceNK.
When will the Rare Beauty Cafe pop-up open?
According to SpaceNK, the Rare Beauty Cafe pop-up will be open from February 23 to March 6.
In addition, customers can book themselves for Rare Beauty Masterclasses in the Rare Beauty Cafe. They will be taught how to use some of Gomez’s products with expert guidance.
In addition to themed treats, the stores serve coffee and cookies that feature the brand’s slogan “You Are Rare”.
Gomez has also wrapped taxis and buses with her face. With the Rare Beauty logo in addition to her in-store marketing.
The star shared the cutesy pop-up on her Instagram story to share her enthusiasm. Fans can expect the collab to travel across the globe if it is popular. Currently, the collaboration is exclusive to the UK.
Can we spend every morning here?! ☁️💗☕️
— Rare Beauty | fake. (@rarebeautyFL) February 22, 2022
London friends, stop by our Rare Beauty Café powered by SpaceNK. Grab a drink, treats, and grab your fave Rare Beauty products, or just come to say hi! pic.twitter.com/IjKpvYJVdg
Selena Gomez’s Rare Beauty
Selena Gomez’s Rare Beauty was launched on September 3, 2020, and was available across North America.
She also posted a video on Selena Gomez’s Rare Beauty page about beauty and its importance today. The singer emphasized how this could be exciting but it could also have negative consequences. Furthermore, Selena Gomez stated that she wants people to see how “makeup is something that you can enjoy”.
22 February: check out special message from Selena shown at the Rare Beauty Cafe in London pic.twitter.com/1t8kkQWCIs
— Wasa Miroshnichenko (@SELENATORSSMDA) February 22, 2022
Selena Gomez said that she is very authentic and genuine with her fans. That is why she is eager to be doing this. According to Gomez, her beauty products can be enjoyed by “any girl, woman, or boy, whoever they are.”
rare beauty really outpromo-ed rare album 😭 https://t.co/kdLWncH5bU
— salina 💞 (@selenuhrrr) February 22, 2022
oh definitely! from rare beauty café to buses to taxis to billboards, rare beauty is everywhere pic.twitter.com/WCt6zO14qU
— salina 💞 (@selenuhrrr) February 22, 2022
Ankita Khanrah
Ankita Khanrah is a second-year student of the Master of Communication and Journalism (Integrated) programme at the School of Mass Communication, KIIT Deemed University, Bhubaneswar.
