Netflix’s $20M Deal With Beyoncé for NFL Halftime Show: Full Details Revealed
3 min read
Image via X@NFL
Beyoncé delivered an unforgettable halftime performance during the Baltimore Ravens vs. Houston Texans Christmas Day game, leaving fans in awe with her spectacular showmanship. The 32-time Grammy winner brought a dazzling lineup of guests, including her daughter Blue Ivy, Post Malone, and Shaboozey, to the stage. The highlight of the event was her powerful renditions of tracks from her latest album, Cowboy Carter.
The performance began with a pre-recorded segment of Beyoncé riding a white horse through the tunnels of Houston’s NRG Stadium, singing “16 Carriages.” Her live set kicked off with a soulful cover of The Beatles’ “Blackbird,” followed by hits like “Ya Ya,” “My House,” and “Riverdance.” Collaborations with Shaboozey on “Sweet ★ Honey ★ Buckiin'” and Post Malone on “Levii’s Jeans” further elevated the night, showcasing Beyoncé’s ability to blend diverse styles and talents.
Enjoy the Ho Ho Ho-down all over again.
Beyoncé’s show-stopping #NFLonNetflix Halftime performance will be available on Netflix as a standalone special. Coming soon… pic.twitter.com/TQZnbZ3Y2e— Netflix (@netflix) December 26, 2024Advertisement
How Much Did Netflix Pay for Beyoncé’s Halftime Show?
Beyoncé’s performance was more than just a musical spectacle—it was part of a lucrative three-project deal with Netflix, reportedly valued at $60 million. This deal, signed in 2019, includes the acclaimed concert documentary Homecoming: A Film by Beyoncé, which focused on her iconic Coachella performance and was allegedly priced at $20 million.
Industry insiders speculate that Netflix allocated a similar amount—$20 million—for Beyoncé’s NFL halftime show, produced by her Parkwood Entertainment in collaboration with Jesse Collins Entertainment. Dan Runcie, founder of Trapital, highlighted this during an interview with Andscape:
“If we believe this to be true, then that’s $20 million specifically for this [halftime] performance.”
As of now, neither Beyoncé nor her team has publicly commented on the reported figures, but the numbers align with her reputation as one of the most sought-after performers in the industry.
Beyoncé’s Connection to Houston and Halftime Legacy
Wednesday’s halftime show wasn’t the first time Beyoncé graced a major stage in her hometown of Houston. In 2004, she performed the national anthem at Super Bowl XXXVIII, also held in Houston. She later headlined the Super Bowl XLVII halftime show at the Mercedes-Benz Superdome in New Orleans, cementing her status as a halftime icon.
The NFL halftime performance, combined with Netflix’s backing, not only highlights Beyoncé’s unparalleled star power but also her ability to transform any stage into a cultural phenomenon. Fans eagerly await her next Netflix project, as her collaboration with the streaming giant continues to set new standards in entertainment.
Netflix paid Beyonce $20 million for that 10 minute half time performance. Imagine how much the Harris campaign had to fork up for her to endorse the campaign and show up at an event?! That’s why Harris is in debt.
— Michael Kee (@RealMichaelKee) December 25, 2024
Shivam Kumar
Hi, I'm Shivam Kumar. I'm pursuing Journalism honors from the IP University. I love the skill of writing and looking forward to learn more of it. Also I love traveling and experiencing new things every day....
