MrBeast Teases the Upcoming Release of Feastables’ White Chocolate Flavor
3 min read
Image via IG@feastables
In a recent interaction on X, Jimmy Donaldson, widely known as MrBeast, unveiled that a white chocolate flavor for his Feastables brand is on its way and will be announced “soon.” MrBeast, famed for his viral YouTube content, ventured into the chocolate bar market with the launch of Feastables in 2022.
Within a year, Feastables bars had found their way into major retail chains across the United States, including Walmart, 7-Eleven, and Target. The brand underwent a rebranding campaign a few months ago, introducing several new flavors, yet white chocolate had never been part of the lineup. Fans have been eagerly requesting this flavor for some time.
Responding to a fan’s query on X on June 18, MrBeast revealed that the white chocolate flavor is nearing release. He mentioned that he and his team had tested approximately 100 versions of the product to ensure it meets their standards. His post read: “Soon! Gone thru like 100 versions and want to make sure it’s perfect before launch.”
Soon! Gone thru like 100 versions and want to make sure it’s perfect before launch 😁
— MrBeast (@MrBeast) June 18, 2024Advertisement
MrBeast’s Feastables chocolate bars, launched in 2022, quickly gained popularity, even making their way into Walmart stores. The YouTuber revamped the brand in February 2024, introducing new labels and a refreshed chocolate formula following a lawsuit concerning the branding of one of the bars, ‘Deez Nutz.’
The announcement of the upcoming white chocolate flavor has generated considerable excitement among fans. Although an exact launch date has not been disclosed, the anticipation is palpable.
The popularity of Feastables has soared since its rebrand, with products flying off the shelves at Walmart and Target, leading MrBeast to apologize for stock shortages. In response, he even helped restock shelves at a few locations personally.
This isn’t Feastables’ first foray into white chocolate. In October 2022, the brand partnered with influencer and music artist Corpse Husband for a limited-edition ‘cookies and cream’ flavor available exclusively on the website.
MrBeast’s confirmation of the white chocolate flavor adds to the ongoing buzz around his brand. Recent leaked documents from an ongoing lawsuit related to MrBeast Burger revealed plans to launch a beverage company in 2025, though specifics about the drink remain undisclosed.
An Overview of MrBeast’s Feastables Brand and Its Current Flavors
Feastables was announced in January 2022 and quickly gained fame due to MrBeast’s massive online presence. His YouTube channel recently became the platform’s most-subscribed.
MrBeast has frequently used his YouTube videos to promote Feastables. One of his most popular videos, “I Built Willy Wonka’s Chocolate Factory!”, released in June 2022, has over 300 million views. The video, inspired by Roald Dahl’s classic story, featured 10 participants who found “golden tickets” in their Feastables bars and competed to win a factory.
Feastables has continued to expand its flavor lineup and remains highly in demand. MrBeast even issued an apology in March this year due to widespread stock shortages.
While the white chocolate flavor’s release date remains unconfirmed, fans can currently enjoy the following Feastables flavors:
- Milk Chocolate
- Milk Crunch
- Almond
- Peanut Butter
- Peanut Butter Crunch
- Dark Chocolate
- Dark Chocolate Sea Salt
Despite only a single post on X about testing the white chocolate flavor, the announcement has garnered over half a million impressions in a day, highlighting the significant fan interest and excitement surrounding the upcoming release.
Shivam Kumar
Hi, I'm Shivam Kumar. I'm pursuing Journalism honors from the IP University. I love the skill of writing and looking forward to learn more of it. Also I love traveling and experiencing new things every day....
