Madonna has launched her NFT collection in collaboration with Beeple
4 min read
Instagram | Madonna
On May 9, 2022, Madonna released a weird limited edition NFT collection depicting herself. A digitalized version of the singer giving birth to a tree and other living organisms is featured in the “Mother of Creation” collection.
The collection includes a 3D scan of the singer’s own body, which was released in three distinct videos. The NFTs were created by Madonna and Beeple (actual name Michael Joseph Winkelmann), a computer artist, graphic designer, and animator. They underline Madonna’s role as a mother and creator.
The “Queen of Pop” expressed her delight at the opportunity to present her vision through the videos in an official statement. She said she was pleased to have the opportunity to share her vision of the world as a mother and an artist with Mike’s own distinct point of view when she and Mike decided to collaborate on this project a year ago.”
She also mentioned that the NFTs were made for a good cause, benefiting “mothers and children who are in the most desperate need right now.”
Madonna entered the Metaverse less than two months ago after acquiring a Bored Ape token.
#madonna and #beeple teaming up 👀#NFTProject #NFTsales #nft pic.twitter.com/iGjAwVcb3L
— Roshi (@roshiletsgo) May 10, 2022
A look at the videos from Madonna’s NFT collection
The “Mother of Creation” is the title of Madonna’s NFT collection, which is divided into three videos. The collective seeks to transmit a message about life and hope, according to the official website:
“You never know where life may lead you, and you must never lose hope.”
The “Mother of Nature” video is the first and features an animated depiction of the pop singer seated within an empty laboratory. She bears a massive tree with barks, branches, vines, mosses, and flowers. The video’s description reads:
“In a lifeless laboratory setting, an aperture gives way to a branch that evolves into a full-fledged tree.”
I finally entered the MetaVerse…,……….. My very own Ape! 🦧 Thanks @moonpay 🪄 We all need protection from Evil Eye. 🧿 pic.twitter.com/We5p9iy4hS
— Madonna (@Madonna) March 25, 2022
Meanwhile, in the background, the singer delivers a voiceover in which she compares her path as a woman to that of a tree:
“My journey as a woman is similar to that of a tree”. Starting with a little seed and pushing against the Earth’s resistance.
Madonna is seen lying atop an old vehicle with butterflies flowing out of her body in the second video, dubbed “Mother of Evolution.” In the background of the video, the singer can be heard repeating the lyrics to her song Justify My Love. “I’m not interested in being your mother.” I also don’t want to be your sister. All I want to do is be your lover. I’d like to be your child. “We can take off.”
#Madonna Turning into a #NFT pic.twitter.com/Sd0isLvZkg
— Cr@zy4Mad*nna (@cr_nna) May 9, 2022
The NFT attempted to show butterflies as a symbol of optimism
“Mother of Technology,” is the collection’s third video. It shows the singer resting in the woods with metal centipedes crawling out of her frame. According to the description, the centipedes in the film represent technology and demonstrate its evolution and consequences:
“The centipede depicts technology as both a source of life and a source of danger, as well as the contrast of dark and light. In the physical, natural, and real world, technology continues to progress; we can do whatever we want, but there are consequences. “In the end, nature will triumph.”
Madonna can then be heard reciting lines from a poem by Rumi in the background of the third clip:
“I saw myself as the origin of all things”. I was there at the start, and I was the loving spirit.
The three NFT films reportedly took almost a year to develop. It featured 3D scans of the Papa Don’t Preach singer. SuperRare will hold an auction for the artwork. The sale’s revenues will go to charity such as the Voices of Children Foundation, City of Joy Foundation, and Black Mama’s Bail Out.
Moonpay, a cryptocurrency company that aided with the initiative, would also donate $100,000 to each charity. Madonna also announced her third remix album, Finally Enough Love. It would be published as a 16-track edition on June 24 and a 50-track deluxe edition in August, prior to the NFT’s inauguration.
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Ankita Khanrah
Ankita Khanrah is a second-year student of the Master of Communication and Journalism (Integrated) programme at the School of Mass Communication, KIIT Deemed University, Bhubaneswar.
