Kim Kardashian Faces Internet Backlash After Becoming Balenciaga Brand Ambassador Amid Campaign Scandal
4 min read
Photo by Dia Dipasupil/Getty Images
Kim Kardashian is receiving criticism online following her appointment as a brand ambassador for Balenciaga, a move that comes on the heels of a campaign scandal.
Kim Kardashian has officially become the ambassador for Balenciaga after re-evaluating her relationship with the fashion house following a scandalous 2022 campaign. The reality star and business mogul, who had distanced herself from Balenciaga due to controversial ads, announced her renewed association with the brand, expressing excitement about this “next chapter.” Kim has been a longtime fan of Balenciaga and its creative director, Demna, having attended runway shows and starred in campaigns.
Kim Kardashian has been appointed as the new brand ambassador for Balenciaga.
— Januar Haikal (@Januarhaikal) January 23, 2024
And in case you have forgotten about the controversial issue, here I am to remind you regarding the campaign when they used kids together with Bondage Bear (BDSM) on a bed.
Keep boycotting Balenciaga. pic.twitter.com/WKfzomHf4e
Balenciaga Campaign Scandal
In November 2022, Kim Kardashian distanced herself from Balenciaga after the release of controversial ads featuring children in inappropriate attire. In a statement, she expressed her shock and concern as a mother of four, emphasizing the need to prioritize children’s safety. Kim asserted that attempts to normalize child abuse had no place in society. While Balenciaga apologized for the campaigns, Kim took a hiatus from wearing the brand and re-evaluated her association, emphasizing the brand’s accountability.
Kim Kardashian returns as Balenciaga ambassador:
“For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments. This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design… pic.twitter.com/O4JbV8hHWz— Pop Crave (@PopCrave) January 22, 2024Advertisement
Kim Kardashian’s Net Worth
Kim Kardashian, an American reality TV star, model, entrepreneur, and spokesperson, boasts a staggering net worth of $1.7 billion, making her one of the wealthiest and most famous celebrities globally. Beyond her numerous endorsement deals, Kim’s substantial net worth is attributed to equity stakes in two companies:
- KKW Beauty: Launched in 2017, this direct-to-consumer beauty product line generates over $100 million in gross revenue today. In June 2020, Kim sold a 20% stake in KKW Beauty for $200 million, valuing the company at $1 billion and boosting her net worth to $900 million.
- Skims: Kim’s shapewear company, Skims, has become a major success. The brand contributes significantly to her net worth, reflecting Kim’s entrepreneurship and strategic business decisions.
Kim Kardashian’s annual earnings range between $50 to $80 million from her various ventures, showcasing her multifaceted career. Balenciaga’s recent controversy did not deter Kim’s successful trajectory, and she is now back in the limelight as the brand’s ambassador, marking a new phase in her enduring relationship with the iconic fashion house.
Kim Kardashian Faces Criticism as She Returns as Balenciaga Brand Ambassador
Kim Kardashian’s return as Balenciaga’s ambassador sparked backlash on social media. Netizens expressed disappointment and criticism, particularly in light of the brand’s controversial campaigns. Some tweets include:
“So the child pornography scandal is over, and it’s back to business as usual?”
“Balenciaga had teenagers dressed in S&M. This is sick and disgusting. Shame on Kim for promoting them.”
“No integrity. No morals. Stand for nothing. How did it go from denouncing the brand to being the brand ambassador?”
“Kim is so money-hungry; it’s scary. What does this girl want to buy? How much money do you need?”
“Why are people surprised? She is not a good person. Not sure why anyone likes her; she has zero redeeming qualities.”
Kim Kardashian’s decision to resume her association with Balenciaga has stirred controversy, with critics questioning the ethical considerations and values associated with her endorsement of a brand involved in contentious campaigns.
Lmao. Kim Kardashian’s is back at Balenciaga after that big statement she put out after the ad controversy. These people… pic.twitter.com/NoVRgZ5vYR
— Sartorial Tony (@Temptingtony__) January 22, 2024
But isn’t Balenciaga the brand that had that all that stuff with the child “bondage” ummm 💀
— steven 💋 (@arianaunext) January 22, 2024
so the child p*rnography scandal is over and it’s back to business as usual? pic.twitter.com/o4vR774o7Q
— that girl. (@prettygirlxclub) January 22, 2024
Balenciaga had teenagers dressed in S&M. This is sick and disgusting. Shame on Kim from Promoting them 🤬
— fity.eth (@Fityeth) January 22, 2024
Shivam Kumar
Hi, I'm Shivam Kumar. I'm pursuing Journalism honors from the IP University. I love the skill of writing and looking forward to learn more of it. Also I love traveling and experiencing new things every day....
