Kanye West said Adidas ruined ‘Yeezy Day’, copying his slides and making their own versions of the Yeezy slide
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(Photo by Edward Berthelot/Getty Images)
In an Instagram direct message, Kanye West ripped Adidas to shreds, stating that practically everything the massive fashion brand did in relation to Yeezy Day was done without his, West’s, approval. Adidas released new merchandise as part of their partnership with the rapper on Tuesday, August 2, for the fourth annual Yeezy Day, however it appears that the person who created the day is really furious.
The celebrity explained how Adidas first introduced the concept of Yeezy Day in 2019 without consulting him in a direct Instagram message to Complex.
“Adidas made up the Yeezy Day notion without my agreement and then went and brought back prior versions without my approval,” read the lengthy message.
He said the business employed personnel who had previously worked with him without getting his consent, then went on to choose product names and colours without consulting him.
Kanye West continued, “(Adidas) picked colors and gave them names without getting my permission. They also hired people who worked for me without getting my permission. They stole my colorways without getting my permission. They s tole my styles and material approaches without getting my permission. They took talent on the production side and sprinkled it through Adidas Originals without getting my permission.
Adidas allegedly brought resurrected vintage looks without the musician’s consent
Even though they worked on a Balenciaga collaboration, the music sensation said, “They completely slowed down production on the shoes me and Demma made for the Gap by attempting to bully Gap even though my contract indicates I can do casual shoes which I was doing when I performed fashion shows.”
Ye claimed that despite Adidas “copying my slides and manufacturing their own version of the Yeezy Slides,” the company’s general manager “lied” to him and said they didn’t have the capacity to produce more Yeezy Slides.
The rant is the most recent of his numerous jabs at the business. He criticized their “disrespect” and once more singled out the business’s CEO, Kasper Rorstad, in June.
He wrote an open letter to the business magnate at the time in response to his furious Instagram outburst.
“To Kasper, I’m not standing for this blatant copying any longer,” he wrote. To all sneakerheads To all athletes, rappers, and even store employees Everyone who wants to express themselves but feels they can’t because they risk losing their job or becoming labelled as insane should read this.
Ankita Khanrah
Ankita Khanrah is a second-year student of the Master of Communication and Journalism (Integrated) programme at the School of Mass Communication, KIIT Deemed University, Bhubaneswar.
