Kai Cenat Smashes Twitch Record With 727K Subs During Star-Studded “Mafiathon 2”
3 min read
Instagram: kaicenat
Kai Cenat has once again made Twitch history, breaking the platform’s subscription record with an astounding 727,694 subscribers during his month-long “Mafiathon 2” subathon. This achievement more than doubles the previous record of 326,252 subscribers held by IronMouse and eclipses Cenat’s own 2023 milestone. Despite Twitch not yet officially recognizing the accomplishment, the event has cemented Cenat’s status as one of the platform’s most influential streamers.
What Is Mafiathon?
Mafiathon is a unique take on the popular subathon format, inspired by Cenat’s fanbase, the “Kai Mafia.” During a subathon, streamers remain live for extended periods, relying on viewer subscriptions to keep the broadcast going. Mafiathon 2 ran for 30 days, packed with unforgettable moments, celebrity appearances, and interactive entertainment that captivated audiences.
Cenat’s creative approach was on full display, with stunts like hiring professional dog trainers to stage dramatic attacks by German Shepherds and Pit Bulls, which became viral highlights. However, the event wasn’t without challenges; a swatting incident on the second day briefly interrupted the broadcast.
Mafiathon 2 Complete🖤 pic.twitter.com/QjmO79i4Ju
— AMP KAI (@KaiCenat) November 30, 2024
Star Power: Celebrity Guests Steal the Show
Celebrity participation played a significant role in boosting Mafiathon 2’s engagement. High-profile guests like Snoop Dogg, Serena Williams, and Bill Nye made appearances, bringing diverse energy and excitement to the stream.
- Snoop Dogg: The iconic rapper joined on the second day to discuss his upcoming album and later gave Cenat a virtual tour of his Los Angeles home, featuring a recording studio, basketball court, arcade, and casino.
- Serena Williams: The tennis legend chatted with Cenat via video call, sharing her love of fast food and playfully joking about her sister Venus’s coaching skills.
- Bill Nye: The “Science Guy” collaborated with Cenat for live experiments, showcasing melting ice demonstrations that captivated the audience.
Kai Cenat got TikTok Live Star NPC Miles on the Mafiathon to shout out Subs while he sleeps😭🔥 pic.twitter.com/8nedPBux2P
— Kai Mafia Updates🗽💫 (@Kaimafiaupdates) November 2, 2024
Record-Breaking Numbers and Charity Efforts
Cenat’s subscriber count peaked at 727,694, generating at least $3.6 million in revenue based on Twitch’s $4.99 monthly subscription fee. While Twitch takes a significant cut, Cenat pledged to donate 20% of the proceeds to build a school in Nigeria, reflecting his commitment to philanthropy.
Despite its overwhelming success, the subathon faced disruptions, including a swatting incident that temporarily halted the broadcast. Swatting, a dangerous trend where false emergency calls are made to trigger police responses, remains a persistent issue in the streaming community.
Kai Cenat and his friends start crying as Kai gives his motivational speech as his Mafiathon 2 stream comes to an end ❤️ pic.twitter.com/dOcMzb85Re
— FearBuck (@FearedBuck) November 30, 2024
Kai Cenat not only became the first Twitch streamer to surpass 500,000 subscribers during Mafiathon 2 but also set a record unlikely to be broken anytime soon. The event underscores his unparalleled ability to entertain, innovate, and rally a massive audience, solidifying his position as one of the most dynamic personalities on Twitch.
Shivam Kumar
Hi, I'm Shivam Kumar. I'm pursuing Journalism honors from the IP University. I love the skill of writing and looking forward to learn more of it. Also I love traveling and experiencing new things every day....
