Jake Paul Defends His New Product Line Amid TikTok Clearance Claims
3 min read
TikTok: ashleyandblairbeauty
Jake Paul has responded to a viral TikTok video that showcased his newly launched men’s body care products on clearance shelves. The social media sensation and entrepreneur entered the market with his brand ‘W’ in June 2024, selling body wash, deodorant, and body spray exclusively at Walmart. Despite raising over $14 million for the launch, TikToker Ashley, known as ‘ashleyandblairbeauty,’ found these products significantly marked down, sparking a discussion online.
Ashley’s TikTok video, which quickly gained traction, showed the W deodorant and body spray selling for $3 each, while the body wash was priced between $4 and $5. She expressed her surprise at seeing these products on clearance despite being fully stocked, and speculated whether this was due to poor sales or simply a trial run by Jake Paul.
“I don’t know if it just didn’t sell well, I don’t know if Jake Paul was just trying the new business idea out,” Ashley commented in her video. She mentioned that many initial reviewers praised the product line, suggesting that the clearance pricing could be an opportunity for more customers to try them out.
@ashleyandblairbeauty All the Jake Paul bodycare is already on clearance! 🤷🏻♀️ #forthewin #jakepaul #jakepaul4thewin #walmartclearance #walmartclearancefinds #walmartclearanceshopping #mensbodycare ♬ It's Everyday Bro (feat. Team 10) – Jake Paul
In a direct response to Ashley’s video, Jake Paul clarified the situation, attributing the clearance status to logistical issues rather than poor sales. He claimed that misplaced end caps and product theft had led to confusion among Walmart employees about where to stock his products, resulting in them being placed in the clearance aisle.
“This has happened a bunch,” Paul stated, insisting that these issues had caused some products to end up on clearance. He assured that the brand was still on track to make $50 million in its first year, predicting it would be the “biggest launch in Walmart history.” Paul thanked Ashley for her video but called it “a bit misleading.”
Reactions to Jake Paul’s comment were mixed. Some viewers found his response defensive, with one user noting, “How is it misleading? It’s literally what she saw.” Another commenter suggested that Ashley might have “struck a nerve” with the influencer-turned-boxer.
Paul’s ambitious claims about W’s success highlight the complexities and challenges of launching a new product line, even for a high-profile figure. Despite the clearance controversy, Paul remains optimistic about his brand’s future, emphasizing strong projected sales and widespread market acceptance.
As the situation develops, both fans and critics will be watching closely to see if Paul’s confidence in his brand translates into sustained success. For now, shoppers intrigued by the viral TikTok may find a bargain in the clearance aisles, giving W a try at a fraction of the original price.
Shivam Kumar
Hi, I'm Shivam Kumar. I'm pursuing Journalism honors from the IP University. I love the skill of writing and looking forward to learn more of it. Also I love traveling and experiencing new things every day....
