Fact Check: Is Snoop Dogg Really Making $500,000 a Day for Paris 2024 Olympics?
3 min read
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Snoop Dogg has become a standout figure at the Paris 2024 Olympics, delivering entertaining commentary and creating memorable moments that have captured global attention. From dressing in full equestrian gear to pin trading with Team USA, the rapper, born Calvin Cordozar Broadus Jr., has brought his unique flair to the games as a special correspondent for NBC. However, recent claims about his earnings for this role have sparked curiosity and skepticism.
Henry L. McNamara, a venture capitalist and Forbes 30-Under-30 honoree, recently stirred the pot by tweeting about Snoop Dogg’s alleged paycheck. According to McNamara, an NBC executive revealed that Snoop Dogg is earning $500,000 a day, plus expenses, for his Olympic coverage. McNamara’s post on X, formerly known as Twitter, dated August 4, suggested that Snoop Dogg could make up to $8 million for the entire 16-day span of the Paris Olympics.
The tweet quickly went viral, with many fans expressing their approval. Comments ranged from “Worth every penny,” to “Snoop is America,” highlighting the public’s appreciation for his contributions. However, the claim of such a hefty payc heck warrants a closer look.
Sat next to an NBC exec at dinner, he said Snoop gets paid $500k a day plus expenses to be here promoting Olympics. From Gin and Juice to a few million to be a celebrity at the Olympics – what a world
— henrylmcnamara (@henrylmcnamara) August 4, 2024
The Numbers Behind the Claim
To evaluate the plausibility of Snoop Dogg’s reported earnings, consider the financial context of NBC’s Olympic coverage. NBC is projected to earn $1.25 billion in advertising revenue from broadcasting the Paris 2024 Olympics. If Snoop Dogg were indeed being paid $500,000 per day, his total earnings would amount to $8 million for 16 days, with an additional estimated $1 million for expenses. While significant, this amount is relatively small compared to NBC’s overall revenue from the Olympics.
Snoop Dogg is reportedly getting paid $500,000 a day plus expenses for his Olympics coverage with NBC pic.twitter.com/wJPPXZRtnr
— Daily Loud (@DailyLoud) August 5, 2024
Snoop Dogg’s Role with NBC
Snoop Dogg’s partnership with NBC isn’t new. He first collaborated with the network during the 2020 Olympics (held in 2021) on the show “Olympic Highlights with Kevin Hart and Snoop Dogg.” His humorous and engaging style quickly made him a fan favorite, leading to his return for the Paris 2024 Games. His coverage this year has included viral moments such as Crip walking with the Olympic torch, a playful exchange with gymnast Simone Biles’ mom, and a swim lesson from Michael Phelps.
Is the $500,000 a Day Claim Feasible?
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While the exact details of Snoop Dogg’s contract with NBC are not publicly available, the claim of $500,000 a day does raise questions. For comparison, high-profile sports commentators and analysts typically earn substantial, but not exorbitant, sums for their work. Given Snoop Dogg’s star power and the entertainment value he brings, it’s possible that NBC is paying a premium for his participation, but the $500,000 figure might be an exaggeration or include additional promotional duties and appearances.
TheRecentTimes has reached out to NBC and Snoop Dogg’s team for comment.
The claim that Snoop Dogg is earning $500,000 a day for his Olympic coverage should be taken with a grain of caution. While he undoubtedly adds significant value to NBC’s broadcasts and could command a high fee, the specific figure cited by McNamara lacks official confirmation. Nevertheless, Snoop Dogg’s presence at the Paris 2024 Olympics has undeniably enhanced the viewing experience, making his contribution a noteworthy part of the games. Whether or not he is earning $500,000 a day, his unique commentary and charisma have made him a standout correspondent in Olympic history.
Shivam Kumar
Hi, I'm Shivam Kumar. I'm pursuing Journalism honors from the IP University. I love the skill of writing and looking forward to learn more of it. Also I love traveling and experiencing new things every day....
