Capri Sun Debunks Rumors About Replacing Iconic Pouches with Plastic Bottles
3 min read
Capri Sun, the beloved juice brand known for its signature foil pouches, recently found itself at the center of a social media storm. Rumors spread like wildfire, suggesting that the company was planning to replace its iconic pouches with plastic bottles. This sparked an outcry among fans who feared they might lose the packaging that has been a staple since the brand’s introduction to the U.S. market in 1969. However, Capri Sun has officially addressed these rumors, putting concerned fans at ease.
The Rumor Mill: How It All Began
The panic began when a popular Instagram account, Snackolator, which focuses on food industry news and updates, shared a post hinting at Capri Sun’s plans to introduce bottled drinks for adults. The post showcased images of Capri Sun in plastic bottles, available in three flavors: Fruit Punch, Strawberry Kiwi, and Pacific Cooler. While the post didn’t explicitly state that the pouches would be discontinued, the imagery led many to jump to that conclusion. Soon after, social media was flooded with posts from worried consumers pleading with the company not to abandon the iconic pouches.
Capri Sun will reduce the number of pouches and transition more to bottles starting in 2025:
— Pop Crave (@PopCrave) August 29, 2024
“No more poking straws and hoping it doesn't shoot back at you.” pic.twitter.com/IKAbBiHAwq
Capri Sun’s Response: The Pouches Are Here to Stay
In response to the uproar, Capri Sun swiftly issued statements to reassure its loyal customer base. Speaking to various media outlets, including the New York Post, the company clarified that there are no plans to discontinue the pouches. Capri Sun emphasized its commitment to maintaining the beloved packaging that has become synonymous with the brand. “After seeing fans’ panic to the news, the brand behind the No. 1 kids’ drink in America is reassuring everyone that the pouch is here to stay in a truly epic way,” Capri Sun’s spokesperson stated.
View this post on InstagramAdvertisement
To further quell fears, Capri Sun announced a special promotion: they are launching a pallet of 3,800 Capri Sun pouches exclusively at Walmart, ensuring that fans can continue to enjoy their favorite drink in its traditional packaging. The brand also took to Instagram, posting a picture of the stocked pouches with the caption, “Don’t believe everything you read on the internet — we’d never disrespect the pouch and they’re here to stay!”
The Truth About the Bottles: A New Addition, Not a Replacement
While Capri Sun has assured consumers that the pouches are not going anywhere, the introduction of plastic bottles is indeed real—but with a twist. The bottles are part of an upcoming product line aimed at adults (and possibly teens) who may prefer a more convenient option than the pouch. However, the bottles are not yet available in the market. Capri Sun confirmed that these single-serve bottles are an innovation slated for release next year.
If Caprisun was publicly traded I’d short it with my entire life savings for this travesty of a product redesign pic.twitter.com/sEDCXn0HG1
— chel$ea (@chelsssseeeea) August 29, 2024
Snackolator, the Instagram account that initially shared the images of the bottles, later added a disclaimer to clarify the situation. The disclaimer read, “For those who have been hearing (incorrect) reports, the pouches are not going anywhere! This is in addition to give adults (and probably teens) an option who might want some Capri Sun without walking around with a pouch!”
Conclusion: Capri Sun’s Legacy Continues
The rumors about Capri Sun replacing its iconic pouches with plastic bottles may have caused a temporary frenzy, but the company has reassured fans that the pouches are here to stay. While the introduction of plastic bottles is on the horizon, it is meant to complement the existing product line, not replace it. As Capri Sun prepares to roll out its new offerings next year, fans can rest easy knowing that the pouches they’ve loved for decades will remain a core part of the brand.
Shivam Kumar
Hi, I'm Shivam Kumar. I'm pursuing Journalism honors from the IP University. I love the skill of writing and looking forward to learn more of it. Also I love traveling and experiencing new things every day....
