BLACKPINK’s Jennie Embarks on a ‘Solo Journey’ in 2024 with the Launch of Her Own Label OA!
4 min read
HAN MYUNG-GU/WIREIMAGE
The K-pop sensation BLACKPINK’s member, Jennie, has officially stepped into the world of labels, marking a significant milestone in her career. Breaking the silence on the rumors surrounding her venture into label business, the singer announced the launch of her personal label, OA, on her social media platforms. This revelation comes hot on the heels of BLACKPINK renewing their exclusive contract with YG Entertainment, but individual contract details remained uncertain.
BLACKPINK’s Jennie announces she has started her own record label company called OA. pic.twitter.com/ARV3iGeVYs
— Pop Base (@PopBase) December 24, 2023
Jennie Launches her Label “OA” (ODDATELIER) – A Mysterious Venture with Overwhelming Interest
Despite ongoing speculations about all BLACKPINK members establishing their own agencies following YG’s contract expiration, it was on December 23 KST that reports confirmed Jennie’s label, OA. The official introduction on OA’s website defines it as ODDATELIER, a space aimed at creating unconventional and attention-grabbing content. Founded by Jennie in November 2023, the purpose of the label remains shrouded in mystery. Notably, the website’s server crashed due to overwhelming traffic, reflecting the intense interest in Jennie’s new endeavor. Intriguingly, the website listed not only Jennie but also her dog KUMA as an artist.
Jennie Spreads Holiday Joy: Surprises Fans with Christmas Covers as a Gift for the Season
To celebrate her label launch and spread festive cheer, Jennie surprised fans with a Christmas gift – a cover of Zion.T’s “Snow” and Sia’s “Snowman.” Sharing the delightful news on her Instagram
Jennie’s Solo Journey and OA’s Mission:
In her Instagram story, Jennie shared her gratitude for the love she received in 2023, expressing excitement for her solo journey in 2024 with OA. The label, as per its mission statement on Instagram, strives to create new and attention-grabbing content in an unconventional manner. While Jennie didn’t delve into specific plans, the mysterious allure surrounding OA adds an element of anticipation for fans and industry enthusiasts alike.
BLACKPINK’s Continued Success and Jennie’s Achievements:
Jennie’s move into the label business follows BLACKPINK’s trailblazing success. The group renewed their exclusive contract with YG Entertainment, solidifying their status as the most successful K-pop girl group in the U.S. market. BLACKPINK’s achievements include headlining Coachella, topping the Billboard 200 with “Born Pink,” and making waves globally. Jennie, with her solo pursuits and acting debut in the HBO drama series “The Idol,” adds another layer to the group’s individual accomplishments.
Jennie’s entry into the label business with OA marks a pivotal moment in her career, echoing the trend of K-pop artists exploring independent ventures. The mysterious allure of OA and the unexpected inclusion of her dog as an artist create an intriguing narrative. As BLACKPINK continues to soar, Jennie’s solo journey adds depth to the group’s collective legacy, leaving fans eager to witness the unique content that OA promises to deliver in the coming year.
JENNIE DID WHAT KPOP ARTISTS SINCE THE 1TH GEN COULDN'T DO. LITERALLY SHE IS A WHOLE DIFFERENT LEVEL pic.twitter.com/V0ZuUg6yXH
— سيري (@CiriFor) December 24, 2023
Her time in Blackpink may be coming to an end sooner than we think pic.twitter.com/62VY8jyj9b
— Queen Sleeze(𝓢𝓽𝓪𝓷)🦄💕 (@_TanyaMaraj) December 24, 2023
this is such a big deal omg im so proud of her 😭😭😭 also her mentioning the pinks…they will always be family!
— Ashii 🦋 (@Ashii_71) December 24, 2023
yg saying “contracts are still in discussion”
— Jenkarma is a btch (@Olivekimn) December 23, 2023
Meanwhile jennie founding her own label: pic.twitter.com/OcFJrCKUOK
not us just waiting for jennie’s christmas cover then SHE SUDDENLY GOT HER OWN LABEL LIKE???? jennie kim u are full of surprises 😭 pic.twitter.com/9hqDRt1iQd
— 🃏elly (@jendeukiemano) December 23, 2023
Jennie finally free from yge and owning her own label company with a cunty ass names oh we made it…pic.twitter.com/DeI01xrHs6
— fahn to be around (@HoneyStarT) December 23, 2023
lizards when they heard jennie founded her own labelpic.twitter.com/vsWuMj6xnR https://t.co/YpNhFCWb8d
— 𖥔 (@mostimpactful) December 23, 2023
Shivam Kumar
Hi, I'm Shivam Kumar. I'm pursuing Journalism honors from the IP University. I love the skill of writing and looking forward to learn more of it. Also I love traveling and experiencing new things every day....
