Adidas Pressurized To Cut Ties With Kanye West: Nazi controversy surfaces online after Company Faces backlash
4 min readAdidas is receiving immense backlash for proceeding with its partnership with Kanye West after the latter has constantly made antisemitic comments. The rapper asserted that the brand could never severe ties with him. Now, customers are requesting that the brand does so and cautioned them that they will quit buying their products if they decline to. The Donda rapper showed up on the Drink Champs podcast and made a progression of problematic statements. Alongside asserting that George Floyd passed on from fentanyl use, he likewise flaunted that he could make anti-Jews comments without practically no impedance from Adidas. He said on the podcast, The thing Adidas is like, I can say antisemitic s**t and they can’t drop me. I can say antisemitic things and Adidas can’t drop me. What’s the deal? What’s the deal?
Kanye:
— Rex ChapmanππΌ (@RexChapman) October 21, 2022
βThe thing about it being Adidas β I can say antisemitic things and Adidas can't drop me. Now what? Now what?β
pic.twitter.com/a9S1EvzPk2
It appears as though netizens are not happy with the sportswear company’s Adidas announcement. With the soaring backlash against the German company, almost certainly, they will be compelled to cut ties with Kanye West or if nothing else issue a public statement regarding this situation. Bloomberg evaluated that Kanye West’s sneakers and clothing collaboration with Adidas AG and Gap were esteemed between $3.2 billion and $4.7 billion. Despite the fact that Gap has cut ties with the rapper, Adidas has not made an announcement about doing as such. It is conceivable that the brand trusts that the fury against Kanye West reduces, so they don’t lose on their profitable partnership.
Pressure Mounts On Adidas To Cut Ties With The Rapper Kanye West After Antisemitic Row
It’s been seven days since Kanye West, otherwise called Ye, went on the Drinks Champs podcast for a disputable 45-minute discussion. Also, there have been a few repercussions. Kanye West’s claims that George Floyd was not killed by cops, but rather passed on from fentanyl use, has motivated a $250 million claim from the surviving family. The appearance, which incorporated a reiteration of racist fear-inspired notions, was likewise the straw that broke the camel’s back for Balenciaga and its parent company Kering, which cut off all ties with Kanye West. The German multinational sportswear Adidas had proactively expressed that their distribution deal of Kanye’s Yeezy line was ‘under review’ following the star’s appearance in a ‘White Lives Matter’ shirt, yet many are asking exactly what in the world is taking such a long time.
The Drinks Champ’s appearance was so chock-a-block with frightening explanations that it approached a couple of days for one short to rise its direction through the slime and stand out via social media. On Friday, the former NBA player and current Twitter influencer Rex Chapman signal supported a 13-second clip isolated by an account called @StopAntisemitism that has since gotten a lot of editorials. In it, Kanye West flaunted that his relationship with Adidas is to such an extent that, I can in a real sense say antisemitic shit, and they can’t drop me. After a dramatic pause, Kanye West turned down the volume and rehashed forebodingly, I can say antisemitic things, and Adidas can’t drop me. What’s the deal? Internet users have been unbelievably upset by Kanye West’s anti-Jew comments as of late. Many were rankled to see Adidas not take a public stand against the rapper-designer. Netizens have since asked the brand to cut ties with the 45-year-old, like any semblance of Balenciaga and Gap. Netizens swore that they would ‘boycott’ Adidas until they disassociate with the Renowned rapper.
Fans React on Twitter
Today on the 405 in Los Angeles. We are waiting @adidas. pic.twitter.com/C39gLLu4Wb
— Shannon Watts (@shannonrwatts) October 23, 2022
I was just at Kohl's today shopping for some new leggings.
— πππ ~Lisa~πππ (@IrishLady229) October 23, 2022
There were a lot of options from several companies.
One brand I did NOT buy?@adidas
My wallet is my voice for my choice.
If you need more reasons to boycott Adidas other than Kanye.
— πΆππβ’ππ³οΈβππ§π»ββοΈ (@Lady_Star_Gem) October 22, 2022
The brothers who created Adidas & Puma worked with the Nazi government leading to both of them joining the Nazi party in the 1930s.
Their shoe factory was key supplier to clubs in the Hitler Youth after Nazi takeover.
They better be Yeezys π https://t.co/3JNUnCOiWR
— Claraπ π¨π¦ πΊπ¦π» (@MadeInCanada_eh) October 22, 2022
Well UNTIL @adidas 'drop @kanyewest I will choose footware and attire elsewhere!!
— π¨π¦ Robbie McQuade πΊπ¦#StandWithUkraine (@mamasaurusof2) October 21, 2022
I am about to start Xmas shopping and NOTHING with their brand will be on my list!!
@adidas I'm a loyal customer, but I refuse to buy any more of your products unless you condemn & cut ties w Kanye. Thinking of getting some On Clouds. Can anyone recommend? pic.twitter.com/XC0YuMATvS
— gretel (@greteltweets) October 23, 2022