In a groundbreaking move, Twitch, the popular live streaming platform, has announced significant updates to its Partner Plus program and Prime Subscriptions, eliciting a wave of positive responses from the streaming community. These strategic changes, set to take effect in May 2024, are designed to empower content creators further and enhance the overall streaming experience for both creators and viewers.
🚨 NEW UPDATE: Partner Plus is expanding. Starting May 1, Partners AND Affiliates can earn higher revenue share for subs. Qualification starts February 1. Check out the blog for more info:— Twitch (@Twitch) January 24, 2024
Twitch – Expanded Partner Plus Program: Lower Thresholds and Affiliates Inclusion
Twitch introduced the Partner Plus program last year as a response to concerns about the altered subscription split. In the recent expansion, a new tier has been introduced with a substantially lower threshold of 100 points. To qualify for this tier, streamers need to maintain 100 paid tier 1 subscriptions over three consecutive months, excluding gifted subs. Notably, the threshold for the coveted 70/30 revenue split has been reduced to 300 points, opening the doors for Affiliates to benefit from this enhanced revenue system.
No Earnings Cap: Liberating Content Creators
One of the most groundbreaking changes is the removal of the $100K cap on earnings through the 70/30 revenue split. Previously, when a streamer reached $100K in net revenue, they would revert to the standard 50/50 split. Twitch’s decision to eliminate this cap is a direct response to community feedback, demonstrating their commitment to supporting content creators and fostering success on the platform.
Absolutely beautiful 👏🏽👏🏽👏🏽 pic.twitter.com/b3b116eCpf— CatchMeTV | #1 ChokeMaster in NA (@CatchMeTVlive) January 24, 2024
Twitch: Revamped Prime Subscriptions: Fixed Payout Rates and Global Adjustments
In a move to ensure sustainable growth without compromising the viewer experience, Twitch has revamped the Prime Subscriptions system. Prime Subscribers, who receive a free monthly subscription with their Amazon Prime membership, will now contribute to streamers with a fixed payout rate set by the platform. The payout rates will vary by country and are scheduled to go into effect from June 3, 2024. For instance, the new rates include $2.25 in the USA, $1.80 in the United Kingdom, and $0.60 in Brazil.
Community Reactions: A Mix of Enthusiasm and Concerns
The community’s response on various platforms, including X, reflects a mix of enthusiasm and concerns. Many streamers have expressed excitement about the expanded Partner Plus Program, celebrating the lower thresholds and the removal of earnings caps. The move is seen as a significant step towards creating a more inclusive and rewarding environment for streamers at all levels. However, some members of the community have raised concerns about the changes to Prime Subscriptions, emphasizing potential downsides and calling for further clarification from Twitch.
Big W for the revenue split + removal of $100k threshold BUT that's a big L on the Prime subs revenue.— Westie (@MrProWestie) January 24, 2024Advertisement
60/40 for 100 sub points is HUGE and will help out so many more streamers. thank you thank you! — sara (@sapharic) January 24, 2024
This is a huge difference. I was planning on leaving Twitch once my current contract expired, but maybe now I wont need to.— MTGNerdGirl (@MTGNerdGirl) January 24, 2024
Thank you for making a change to help the creators on your platform.
That’s awesome and all but honestly twitch is still over saturated I’m not worried about how much I make just want my content pushed to people and discoverability is the main thing just want to prove myself— Cobra (@COBRA_VENOM81) January 24, 2024
Twitch’s commitment to adapting its programs based on community feedback showcases the platform’s dedication to empowering content creators. These changes, set to roll out in May 2024, herald a new era for Twitch, promising a more dynamic, inclusive, and rewarding experience for streamers and viewers alike. As the platform continues to evolve, it solidifies its position as a trailblazer in the world of live streaming, setting the stage for a thriving community and innovative content creation.