Taco Bell is starting 2025 on a flavorful note, expanding its popular Luxe Cravings Boxes lineup to suit every budget. First launched on June 27, 2024, the Luxe Cravings Boxes became a hit for delivering premium value and variety at a reasonable price. As of January 7, 2025, the Mexican fast-food giant has added two new options—the $5 Classic Luxe Cravings Box and the $9 Discovery Luxe Cravings Box—alongside the existing $7 Supreme Luxe Cravings Box. These boxes will officially hit menus nationwide on January 16, 2025.
A Luxurious Meal for Every Budget
Taylor Montgomery, Taco Bell’s Chief Marketing Officer for North America, highlighted the versatility of the Luxe Cravings Boxes in a press release.
“Now more than ever, consumers are looking for ways to get more value without compromising quality and choice — and that’s exactly where the Luxe Cravings Boxes shine,” he said. “Value means something different to everyone, and we think it should feel like a luxury everyone can afford.”
Here’s what’s included in each Luxe Cravings Box:
$5 Classic Luxe Cravings Box
Perfect for fans of classic Taco Bell favorites, this box includes:
- Beefy 5-Layer Burrito
- Crunchy Taco
- Cinnamon Twists
- Medium Fountain Drink
$7 Supreme Luxe Cravings Box
This option packs a little more variety with:
- Chalupa Supreme
- Double Stacked Taco
- Beefy 5-Layer Burrito
- Chips and Nacho Cheese Sauce
- Medium Fountain Drink
$9 Discovery Luxe Cravings Box
For adventurous foodies, this box features:
- One recent menu innovation from Taco Bell (rotating item)
- Doritos Locos Taco
- Crunchy Taco
- Cinnamon Twists
- Medium Fountain Drink
Additional Offers to Start the Year
Taco Bell is also rolling out limited-time deals to sweeten the start of 2025.
Manifestmas (January 7-13, 2025)
During this promotional event, Taco Bell app users can share their goals or “manifestations” through a poll to receive a special food reward. The Manifestmas menu includes:
- Two Cravings Value Menu items
- $5 Cantina Chicken
- Free Cinnabon Delights (2 pieces) with a $5 purchase
- Free Crunchy or Soft Taco with a $5 purchase
- $0.50 Medium Fountain Drink
Delivery Lover’s Pass (January 7-12, 2025)
For Rewards Members, Taco Bell is offering a Delivery Lover’s Pass, which provides free delivery for 30 days, starting on the activation date.
Exclusive Rewards for Taco Bell App Users
Taco Bell’s Rewards Members can also take advantage of additional perks, such as:
- Buy one a la carte item from the Cravings Value Menu, get another item of equal or lesser value free.
- $5 Cantina Chicken Bowl.
- Free 2-piece Cinnabon Delights or a free taco (Crunchy or Soft) with a $5 purchase.
- $0.50 Medium Fountain Drink (valid for seven days).
With so many exciting offers and new Luxe Cravings Box options, Taco Bell is giving fans even more reasons to indulge in their favorite meals without breaking the bank. Whether you’re craving the classics or looking to try something new, Taco Bell’s 2025 menu additions are sure to satisfy.