Ahead of the 2024 U.S. Presidential election, 25-year-old singer Sabrina Carpenter has made an impressive impact, engaging nearly 300,000 voters—a record number among artists this election cycle. Through her recent tour, Carpenter surpassed even big names like Taylor Swift, Beyoncé, and Lady Gaga in voter engagement efforts, demonstrating how influential artists can play a vital role in mobilizing young voters.
According to a report by Variety on Tuesday, Carpenter’s involvement in voter registration efforts came through her partnership with HeadCount, a non-partisan organization focused on registering young American voters. Her contributions led to 35,814 voter registrations, while she engaged an additional 263,087 potential voters through awareness efforts, totaling almost 300,000. This is the highest engagement number recorded by any artist for this election season.
Carpenter had announced her collaboration with HeadCount at the start of her Short n’ Sweet tour, a 33-show arena tour across North America. With each sold-out performance, she amplified her message on the importance of civic participation, a campaign that almost doubled the voter engagement record set by Ariana Grande in 2020 during her Sweetener World Tour.
Carpenter’s initiative is part of a growing trend in which artists leverage their platforms to drive social and political change. In the U.S., artists have frequently used concert tours as an opportunity to connect with young voters and encourage them to participate in the democratic process. By making voter registration a feature of her tour, Carpenter demonstrated a commitment to mobilizing her fan base—a young, diverse audience often seen as crucial to shaping the outcome of U.S. elections.
Sabrina Carpenter is no stranger to the spotlight. Known for her role in Girl Meets World on the Disney Channel, she began her entertainment career as a teen actress before transitioning into a music career in 2014 with her debut single, Can’t Blame a Girl for Trying. Since then, she has released six studio albums, with her latest, Short n’ Sweet
With her voter engagement achievements, Carpenter not only showcases her dedication to her fan base but also highlights the potential for artists to play a key role in shaping the democratic landscape. By reaching and inspiring nearly 300,000 voters, she sets a powerful example for other artists and public figures who wish to make a tangible difference in civic engagement. As the 2024 election approaches, it remains clear that Carpenter’s efforts have left a lasting impact, proving that the influence of music extends well beyond the stage.