Kendrick Lamar has finally unveiled the music video for his scorching diss track aimed at Drake, “Not Like Us.” Released on Thursday, July 4, this visual representation of the chart-topping hit has taken the internet by storm, further cementing Kendrick’s position as a leading force in hip-hop.
Kendrick Takes Over Compton in “Not Like Us” Video
“Not Like Us” has been a contender for the song of the summer, and the video does not disappoint. Filmed on June 22, Kendrick Lamar brings the spirit of Compton, California, to life, taking a victory lap through his hometown. The video showcases the “Euphoria” rapper visiting multiple local spots, surrounded by enthusiastic fans who passionately chant the song’s chorus, “They not like us/They not like us/They not like us.”
In one notable scene, Kendrick and the song’s producer, Mustard, are seen outside Tam’s Burger, a beloved local hangout. Mustard, donning a Toronto Blue Jays hat, sparked curiosity among fans, wondering if it was a subtle jab at Drake. However, Mustard later clarified that the hat choice was not intended to troll the Toronto rapper.
Another memorable moment features Kendrick’s long-time partner, Whitney Alford, dancing with their children, a scene that appears to refute Drake’s accusations from his track “Family Matters,” where he implied that Kendrick mistreated Whitney.
The video also includes some direct shots at Drake. Kendrick is seen smashing an owl piñata, a symbol often associated with Drake’s OVO brand, and at the video’s conclusion, he locks eyes with an owl in a cage, adding a layer of symbolic confrontation to the visual narrative.
The Impact of “Not Like Us”
“Not Like Us,” the final diss track in Kendrick Lamar’s lyrical battle with Drake from May, has made waves in the music industry. Debuting at No. 1 on the Billboard Hot 100, the track is poised to become one of the most iconic diss songs in rap history. The former TDE rapper has seized this moment of career resurgence, notably hosting The Pop Out – Ken & Friends concert on Juneteenth, a significant event that has been hailed as a monumental moment in West Coast hip-hop. Rumors are swirling that Kendrick might be working on a new album, adding to the excitement.
Social Media Reactions
Fans have taken to social media to express their reactions to the “Not Like Us” video and the ongoing feud between Kendrick and Drake. Some notable comments include:
“Drake watching Kendrick do the Pop Out on Juneteenth and drop the Not Like Us video on Independence Day.”
“Drake getting buried fr…it’s over there’s no coming back from this.”
“Drake when he saw that the Kendrick Lamar Not Like Us music video dropped.”
“Kendrick Lamar got Whitney dancing to ‘Not Like Us’ in the music video just to show Drake is a liar 😂😂😂😂😂.”
“Bro dropped an official video for a diss track, milking Drake’s clout so bad.”
The release of the “Not Like Us” video has reignited the intense rivalry between Kendrick Lamar and Drake, with fans eagerly watching to see how the saga unfolds. As Kendrick continues to ride this wave of success, all eyes are on him for what he will do next in his illustrious career.