When you think of Nerf, you likely have fond memories of using a variety of colorful and exciting blasters to fire an endless barrage of foam darts at your friends and family.
But that's all about to change once the Hasbro-owned company's first-ever mascot, Murph, is seared into your mind.
Murph is an anthropomorphic character made out of hundreds of Nerf darts, who the company says has no set sex or gender and uses they/them pronouns.
They lack any facial features – or anything besides a general human-like shape, really – ultimately looking more like something out of a horror film.
Murph is an unusual choice to lead Nerf's new campaign, called "Unleash the Play in You", which aims to get more kids and adults outside having fun in the sun.
Anyways, good luck sleeping tonight. Hopefully he'll fuel fewer nightmares than the dreadful Nerf Legends FPS that released last year.