Instagram to Roll Back Test Features After Backlash

Instagram is temporarily pausing its roll out of product features seen by some critics as attempting to emulate TikTok after the Meta-owned platform

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faced backlash over the changes from high-profile users like the Kardashians and Chrissy Teigen.

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Some of the new test features, which rolled out to some Instagram users over the past few weeks, included a full-screen feed that emphasized short-form videos on Reels

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Those features will now be paused or decreased, according to a Meta spokesperson, though there is no timeframe for when they may return to the platform.

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“Based on our findings and community feedback, we’re pausing the full-screen test on Instagram so we can explore other options,

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and we’re temporarily decreasing the number of recommendations you see in your feed so we can improve the quality of your experience,” a Meta spokesperson

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“We recognize that changes to the app can be adjustment and we believe that Instagram need to evolve as the world changes, we want to take the time to make sure we get this right.”

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