BLACKPINK’s ‘Pink Venom’ Has Officially Arrived

BLACKPINK’s ‘Pink Venom’ Has Officially Arrived: Stream It Now

Blinks, the wait is finally over. BLACKPINK‘s highly anticipated comeback single, “Pink Venom” arrived on Friday (Aug. 19), and is now available for fans to stream

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The fiery, anthemic track serves as the first formal introduction to the K-pop group’s second studio album, Born Pink, which is set to arrive on Sept. 16.

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“Pink Venom” was released to a series of corresponding events, starting with the launch of the girl group’s Light Up the Pink campaign

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which saw Seoul, Tokyo, Shanghai, Bangkok, New York and Los Angeles to see towers and city landmarks glow in BLACKPINK’s signature colours

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The release of “Pink Venom” also saw the rollout of BLACKPINK’s #PinkVenomChallenge on YouTube, which encourages fans

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Coming up, BLACKPINK will perform “Pink Venom” at the MTV Video Music Awards this year on Aug. 28.

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[{"selector":"#anim-bf34ca43-e84b-4048-b0b3-ac6a7a9fcb54 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.5090057462938715%, -20.838426941940988%) scale(1.423728813559322)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] “We are pleased to have another meaningful partnership with YouTube,” BLACKPINK said in a press statement that announced the news