The 25-year-old model has taken to Instagram to announce the launch of her new NFT venture, which is called CY-B3LLA.
The project has been created in partnership with reBASE, with Bella launching as many as 11,111 exclusive NFTs.
The brunette beauty ultimately hopes to bridge the gap between herself and her fans.
"That's just the beginning. In the coming months, we'll grow this new meta nation with real locations and events all around the world, where I can meet each and every one of you.
"Join a new online community at www.cybella.xyz"
Bella already has a huge social media following, but she previously admitted that she struggles with her role-model status.