Queen Latifah surprised her Instagram followers today by announcing her return to CoverGirl
Earlier this week, it was announced that the musician and veteran actress has recently signed a multi-year partnership to be CoverGirl for the second time.
Latifah partnered with the brand to launch iconic makeup collections for the brand, including Clean Foundation and Outlast Lipcolor
“It feels like a full-circle moment to be back with my CoverGirl family,” the star expressed in a statement.
“I’m excited to reconnect and collaborate with them once again to bring inclusivity to the forefront every step of the way, from product creation to ad...
development to product dissemination. I’m excited to be back and look forward to what we can create together!”
“You know what they say…Once a COVERGIRL, always a COVERGIRL.“It is such an honor to be back with the @COVERGIRL family and be able to work alongside boundary-pushing,...
diverse, and game-changing women. I am so excited to pick up where we left off and continue to make the beauty industry more inclusive and accessible for all.”
Queen says in an interview with Hot’s Ebro In The Morning. “I [thought], ‘okay, let’s go make a shade in your complexion’. I thought why am I CoverGirl if we can’t get our different shades?”