Sean “Diddy” Combs is officially returning to the music business.
On Tuesday, the Bad Boys Records founder-turned-Ciroc vodka entrepreneur announced that he has signed an exclusive one album deal with Motown Records.
The deal also includes a new record label imprint appropriately titled Love Records, since Diddy changed his name to “Love” in 2017.
“Music has always been my first love,” Combs said in a press release.
“Love Records is the next chapter. [It’s] about getting back to the love and making the best music of my life,” he added.
The announcement comes as Diddy prepares to host and executive produce the Billboard Music Awards for the first time on Sunday.